Tag: UGC
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Coca-Cola continues its deep dive into GenAI with new Holiday TV spots
Coca-Cola has launched its first AI-driven holiday TV commercials, leveraging generative AI to reimagine its iconic “Holidays Are Coming” campaign from 1995. Collaborating with AI studios like Secret Level, Silverside AI, and Wild Card, Coca-Cola developed three distinct versions of the ad, tailored for global broadcast across various platforms. Instead of traditional filming, AI tools…
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YouTube introduces GenerativeAI tools for creators
YouTube aims to further democratize video production by equipping creators with GenAI tools for video creation, background creation, and more. The feature will be in beta with select creators and is planned to roll out in full next year. YouTube today announced a new feature coming to its short-form video platform Shorts that will allow…
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Coke Leans into Generative AI for User Generated Content
Coca-Cola has unveiled a website where people can create digital art by using artificial intelligence tools and Coke icons, with an eye on selecting the best pieces to adorn billboards in New York and London. The “Create Real Magic” launch makes Coca-Cola the first company to use the latest versions of DALL-E and ChatGPT to…
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Uniqlo Makes A Natural Tie-in With TikTok
Uniqlo has a natural partner in the #TikTok social site, where youth rules. It’s a video promotion that’s not on Instagram or Facebook, and not on YouTube or any other social site. Instead, funky retailer Uniqlo is launching its first multi-market media campaign with TikTok, the short-form video site where young people flock to make…