Tag: TV
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AI in Shoulder Pads: NBCUniversal Tests AI Ad Agents During NFL Playoff
NBCUniversal just turned what’s arguably the most old-school corner of ad buying—live linear NFL TV—into a sandbox for AI experimentation. Partnering with RPA, Newton Research, and FreeWheel, NBCU successfully tested AI agents on both the buy and sell side to handle key parts of the sales process for a playoff game. This wasn’t about full…
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Bill Murray Wants Your Help—Yahoo’s Super Bowl Email Stunt
Yahoo is making a quirky comeback with a regional Super Bowl ad featuring Bill Murray—without even showing its own logo. The 15-second spot, airing in 18 major U.S. markets, plays out like an interactive puzzle, where Murray appears distressed after seeing a dog staring back at him in the mirror. His plea? “Email me!” Viewers…