Tag: transparency
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Perplexity Blocks Time’s Agent-Only Ads and Puts Publishers’ Trust Scores at Risk
Time built ads only AI agents can see. Perplexity has decided they will not count, calls the practice deceptive, and says publishers who run them risk a hit to their trust score. Its objection is to the ads existing, not to how they are labeled.
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Time Is Selling Ads That Only AI Crawlers Can Read
Time is running a second version of its site that only AI crawlers see — and selling ads inside it. Ally Bank’s sponsored copy went to ClaudeBot and PerplexityBot; Google’s search crawler got the page humans get. Nobody has decided yet whether that kind of ad needs a label.
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The $31.5% Question: When Does “AI” Need a Label?
AI disclosure in ads sounds simple until you start counting what qualifies: a generated background, a synthesized soundtrack, a digital human, a product demo that never happened. That nuance matters because labeling isn’t just a legal checkbox—it can be a performance tax. Research from NYU Stern and Emory University suggests AI disclosure can cut ad…
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“Made by Humans” Becomes the New Flex
As AI-made “slop” clogs feeds, some brands are trying a different kind of label: not “made with AI,” but “not made with AI.” The pitch is simple—if consumers are increasingly suspicious of what they’re seeing, brands want to get in front of that skepticism by spelling out when people, images, and videos are real. Aerie…
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4A’s Noteworthy News – 12th Edition
THE BIG STORY: Walking the GenAI Tightrope – Balancing Transparency and Trust in Advertising Recent articles reveal a critical balancing act underway in the advertising industry: transparency in AI usage is crucial to maintaining trust, but disclosing AI involvement risks alienating consumers. A study by Washington State University found that using the term “artificial intelligence”…
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Snap plans to add watermarks to AI-generated images
Snap Inc. is adding watermarks to images created with its AI tools on Snapchat, which will feature a translucent Snap logo with a sparkle emoji. This watermark aims to indicate that an image is AI-generated, enhancing transparency for users and aligning with actions by other tech giants like Microsoft, Meta, and Google. Snap emphasizes the…