Tag: toys
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4A’s Noteworthy News – 23rd Edition
THE BIG STORY: The Rise of Agentic AI – Revolution or Reframe? Agentic AI is pushing boundaries, with platforms like Microsoft (this week) and Salesforce (in September) announcing robust autonomous agents poised to reshape workflows across industries. Microsoft’s new “co-pilots” aim to shoulder end-to-end processes with little to no human touch, and Salesforce’s AgentForce offers…
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Mattel Taps Adobe AI for Barbie Packaging This Holiday Season
Mattel has taken a creative leap for the 2024 holiday season by using Adobe’s Firefly AI platform to design packaging for two of its Barbie dolls. The AI-generated designs feature intricate backgrounds, including a picture frame and bow motif for the Holiday Barbie and a basketball court scene for the Sue Bird Barbie. According to…
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Lego and Epic unveil kid-friendly metaverse
Lego has long been on the cutting edge of using new technologies to engage fans across multiple platforms, building tech into its products and marketing efforts alike. Now, they’ve launched a Lego-themed version of Fortnite in partnership with Epic Games. A full 18 months in the making, the branded Lego edition of Fortnite is being…
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Bratz World AR Experience Brings Fashion Dolls to Life at Walmart
From a recent AdWeek story… Ahead of the holiday shopping season, toy company MGA Entertainment has brought a Bratz World augmented reality experience to Walmart stores across the U.S., allowing fans to celebrate their love of the fashion dolls in a variety of ways. Now through the end of the year, shoppers will be able…
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Gap x Barbie use AR to virtually take over Times Square
This is a really fun-looking example promoting the collaboration between Gap and Barbie, leveraging Adobe Aero and Google’s Geospatial Creator. Full story via production studio UNIT9.
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Forever 21 x Barbie x Roblox
Forever 21 is no stranger to Roblox, having deployed multiple programs to the platform, including this one we covered last year. Now, they’ve teamed up with Mattel’s Barbie to launch a generative AI-powered digital/physical capsule. From the full story at Glossy: Barbie owner Mattel and Forever 21 have incorporated AI in their collaborative Roblox activation,…
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Walmart and LEGO deploy a super smart AR experience in-stores
This post popped in to my LinkedIn feed the other day and immediately caught my attention. Augmented Reality has tremendous potential to transform the shopping experience, especially when it comes to products like LEGO kits. The AR experience can bring the set to life, showing potential buyers the completed kit and enhancing the view with…
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NFC-enabled Hot Wheels track the fastest car
Man, i wish these were around when I was a kid. Mattel’s Hot Wheels brand has launched a digitally-enhanced race track and line of cars. Each car has an NFC tag embedded in it, making it possible to track speed and race time. The track itself is also packed with technology, including an NFC reader…