Tag: tourism
-
Orlando’s New AI Tour Guides Are Made of Pixels and Google Reviews
Visit Orlando and Razorfish developed The Morelandos, 1,200 AI-generated characters created from Google reviews to promote Orlando’s attractions. Using tools like Gemini and Imagen, they focused on emotional storytelling and character consistency. These characters serve as ambassadors in various media, offering new avenues for brand storytelling and evolution across campaigns.
-
All Aboard the Time Machine: AR Gets on the Bus in Beijing
Chrono Craft is redefining the idea of “mobile AR”—literally. Their fleet of 22 hydrogen-powered buses at Beijing’s Yuanmingyuan Park isn’t just about sightseeing; it’s a full-scale immersive theater on wheels. Visitors step aboard to experience Qing Dynasty palaces rising from ruins, cannon blasts echoing through the trees, and historical tales unfolding as the bus glides…
-
Google unveils new augmented reality features in Google Maps
Google has introduced new augmented reality (AR) features in Google Maps, enhancing how users can explore Parisian landmarks. By selecting the “AR Experience” icon in the app, users can view historical recreations of the Eiffel Tower, Notre-Dame Cathedral, and other iconic sites from different time periods. These immersive experiences are available globally via Street View,…
-
Booking.com on the Sphere
-
Kentucky Tourism Launches Interactive Game to Turn State Landmarks into Kid-Friendly Adventures
Kentucky Tourism has launched “Great Big Kentucky Adventure,” a unique video game aimed at engaging children during family vacations by turning famous state landmarks into game levels. This innovative approach intends to refresh the concept of road trips, integrating attractions like Louisville’s giant baseball bat into a side-scrolling adventure game. This campaign represents an inventive…
-
Explore Wales in the metaverse
To promote tourism, Wales has launched a new metaverse experience available via smartphone, tablet, laptop, computer, and the Meta Quest headset. The immersive experience has been created by Visit Wales to inspire future tourists by showcasing the range of experiences, places and attractions available to explore across Wales in real life. Visitors can navigate the…
-
Metaverse ‘Qatar Adventure’ in Roblox attracts 7.1 million visitors
We’ve covered Qatar Airway’s “Qverse” experience previously, and now Qatar’s International Media Office is reporting some impressive results from its first Roblox activation, including 7.5 million visitors from 32 different countries. Survey results show that 78.5% of respondents reported acquiring new insights into Qatar, while 86.8% expressed a desire to translate their virtual exploration into…
-
Explore a Korean Royal Court Ceremony From the 1800s via AR
From AdWeek… To increase public interest in South Korea’s cultural heritage, marketing agency Cheil Worldwide worked with the Cultural Heritage Administration of Korea, the Seoul Metropolitan Government and woomihope.org to recreate a royal ceremony from 1887 in augmented reality. Visitors to Gyeongbokgung Palace in Seoul will be able to experience the Joseon Dynasty’s royal court…
-
Discover St. Louis Park Uses AR to Encourage Exploration of Minneapolis Suburbs
Destination marketing organization Discover St. Louis Park aims to drive visitors to Minneapolis suburbs St. Louis Park and Golden Valley through an augmented reality campaign highlighting local attractions. This AR campaign features artwork by St. Louis Park artist Adam Turman and was created by immersive experience agency REM5 Studios. It will let residents and visitors…