Tag: theme park
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Disney Lets Generative AI Into the Parks, on a Short Leash
Disney is putting Adobe Firefly to work inside its parks and hotels pipeline, using custom AI models trained on Disney-owned characters to help Imagineers produce concepts and prototypes for rides and attractions. The setup runs through Adobe Firefly Foundry, which combines Adobe’s “commercially safe” AI models with Disney character training data from franchises including Frozen,…
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Six Flags Prioritizes Digital, IRL Benefits With Roblox Rewards Program
Six Flags is enhancing guest experiences both digitally and physically by introducing a new Roblox experience featuring virtual rides and a mixed-reality rewards program called “Coastercoin”. This integration allows players to earn digital tokens through gameplay, which can be redeemed for real-world benefits at Six Flags parks. The initiative is part of Six Flags’ broader…