Tag: telecom
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AT&T Built a Router That Sends 45 Billion Daily Tokens to the Cheapest Model
Open models already carry a quarter of AT&T’s AI work, and its chief data and AI officer expects that to reach 70% to 80%. Cost is one reason — savings of 80% to 90% in some applications. Control over the company’s own data is the other.
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Exploring AI in Ads: Vodafone’s New Experiment with Synthetic Talent
Vodafone is experimenting with generative AI in its latest ad campaign by using a synthetic female presenter for a product spot. Although the AI’s realism faced issues, the brand positions this as an exploration of new advertising styles. Past efforts included an all-AI-generated ad that stirred controversy. As AI technology advances, big brands may consider…
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Verizon’s New AI Sidekick Handles the Heavy Lifting
Verizon is giving its customer service a technical facelift with a fresh rollout of its My Verizon app, now outfitted with a chatbot powered by Google’s Gemini AI. This new AI assistant helps tackle typical account tasks—think billing questions, upgrades, and new lines—aiming to free up human reps for more complicated inquiries. And for those…
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Meet Liz 2.0 — Skinny Mobile’s AI Spokes-Clone With a Sense of Humor
Skinny Mobile, the cost-conscious New Zealand telco, has pulled off a clever combo of fan engagement and budget-friendly advertising by digitally cloning its “happiest customer.” After a contest that invited people to explain their love for the brand, the winner, Liz Wright, was scanned, recorded, and replicated into a fully AI-powered brand ambassador. The campaign,…
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Meet Daisy: The AI Granny Outsmarting Scammers
O2 has introduced “Daisy,” a lifelike AI-powered “granny,” to tackle phone scammers by engaging them in long, pointless conversations. Daisy, part of the “Swerve the Scammers” initiative, is trained with advanced AI and insights from prominent scambaiters like Jim Browning. With the ability to hold convincing real-time conversations, she wastes scammers’ time, keeping them away…
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Motorola Unveils AI-Crafted Ad Campaign
Motorola has launched an entirely AI-generated advertising campaign, “Styled by Motorola,” featuring digital models and music inspired by its brand logo. This cutting-edge campaign was created over four months using multiple AI tools and highlights the new Razr 50 smartphone in various colors, aligning with a digital-first creative approach. Seemingly undeterred from the backlash that…
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European Telco EE’s agencies supercharged a recent campaign with Unreal engine
From The Drum: Physics engine Unreal has been used for years by game developers to create entire worlds. It’s the platform underlying titles such as Borderlands and Fortnite. It’s also an increasingly valuable part of the creative production toolkit. London agency Collective has begun to specialize in the use of the software to create creative…
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Verizon launches AR game in partnership with J Balvin as part of iPhone 15 launch
Apple’s new iPhone becomes available on Friday, and Verizon is celebrating with a cool AR game that enables players to potentially win a free device. Ahead of the release of Apple’s iPhone 15 on Sept. 22, Verizon partnered with musician J Balvin to launch Catch My iPhone, an augmented reality game and sweepstakes featuring a…