Tag: sustainability
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Measuring the environmental impact of AI
French AI startup Mistral revealed the environmental impact of its “Large 2” language model, indicating that 86% of its carbon emissions come from model training and prompts. Over 18 months, emissions reached 20,400 tons of CO2. Mistral highlights the need for businesses to consider environmental costs alongside financial returns in AI use.
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Moen uses AI to power latest social good campaign
Moen’s new “Endangered Water” campaign, created with Havas Chicago, uses AI-generated images of endangered animals made from water to spotlight global freshwater scarcity. Launched on Endangered Species Day, the campaign aims to emphasize the importance of water not only for humans but for wildlife as well. The visuals, featured on Instagram, portray animals like rhinos…
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Kind leans in to AR and VR to promote sustainability
Kind Snacks today launched a series of digital activations promoting its new Kind Almond Acres Initiative, a three-year regenerative agriculture pilot project in California, per details shared with Marketing Dive. Activations include a partnership with Snapchat for an augmented reality (AR) lens promoting regenerative agriculture and a designated landing page where consumers can follow the…