Tag: super bowl
-
Carl’s Jr. Revives Iconic Ads with AI Twist and Nostalgic Appeal
Carl’s Jr. is leaning back into the “bikinis and burgers” era after previously trying to retire it. The reboot started back in 2025, with a Super Bowl-adjacent social push featuring influencer Alix Earle – which drove social engagement. The brand saw a 91% jump in Instagram followers per Metricool and 2.5 million TikTok views in…
-
Uber Eats Turns Its Super Bowl Ad Into a DIY Conspiracy Buffet
Uber Eats is cooking up more than just celebrity cameos in its latest Super Bowl campaign. In the brand’s second installment of its “Football Is for Food” saga, Matthew McConaughey reprises his role as a food-truthing theorist, this time roping in Bradley Cooper and Parker Posey for some sideline banter about how football only exists…
-
Bought the Spot, Built the Ad: Artlist’s 5-Day Super Bowl Flex
Artlist, an AI design platform, ran a regional Super Bowl spot that was generated entirely with its own tools—and the plot of the ad is basically “yes, we really did this with AI.” The 30-second narration positions the Super Bowl as advertising’s biggest creative stage, then pivots to the pitch: with Artlist’s generative video product,…
-
Fembots, Football & Funny: What Viewers Want From Super Bowl Ads
Turns out Super Bowl viewers mostly want to laugh—with or without the help of an algorithm. A recent Harris Poll for Ad Age found that 71% of consumers are craving funny ads during this year’s Big Game, and humor is also what sticks, with 46% saying they’re most likely to remember a funny spot. Agencies…
-
Rob Riggle’s AI Clone Hosts the Strangest Super Bowl Party Yet—With Guac
Just in time for Super Bowl LX, Avocados From Mexico is launching a digital experience that fuses comedy, sports prediction, and your snack table. Enter the “Guac Guru,” an AI avatar of Rob Riggle decked out like a mystical football sage, dishing out both playoff predictions and guacamole recipes. Powered by SportsDataIO and built by…
-
Svedka’s Super Bowl Strategy: Vodka, Robots, and a Dash of AI
For the first time in decades, vodka will return to Super Bowl ad breaks, as Svedka nabs a coveted 30-second slot just after halftime in February’s Big Game. This isn’t just Sazerac flexing its distribution muscle—CMO Sara Saunders says the vodka brand, which had been sliding, is back on the upswing since their 2024 acquisition.…
-
Google’s Gemini AI Flubs a Super Bowl Ad—And Exposes AI Marketing Risks
Google’s ambitious plan to showcase its Gemini AI during the Super Bowl hit an embarrassing snag when a locally aired ad for Wisconsin Cheese Mart featured glaring factual errors. The commercial, part of Google’s 50-state campaign highlighting small businesses using AI, falsely claimed that Wisconsin has more cows than people and that Gouda cheese accounts…
-
Perplexity’s $1M Tweet Scores Big During the Super Bowl
While OpenAI and Google shelled out millions for Super Bowl ads, Perplexity AI took a more budget-friendly—and arguably more effective—approach. The AI search engine skipped traditional TV spots and instead posted on X (formerly Twitter), encouraging users to download its app and participate in a contest with a $1 million prize. The rules? Simply install…
-
Bill Murray Wants Your Help—Yahoo’s Super Bowl Email Stunt
Yahoo is making a quirky comeback with a regional Super Bowl ad featuring Bill Murray—without even showing its own logo. The 15-second spot, airing in 18 major U.S. markets, plays out like an interactive puzzle, where Murray appears distressed after seeing a dog staring back at him in the mirror. His plea? “Email me!” Viewers…
-
CeraVe’s pre-Super Bowl influencer campaign nets 6B impressions
The skincare brand skipped the usual big game online playbook and instead leveraged more than 450 influencers to raise the question at the heart of its Super Bowl spot: did Michael Cera create CeraVe? “It’s one thing for CeraVe to say it, but it’s way cooler when other people are the ones saying it,” said…
-
Brands on the Sphere shine during Super Bowl LVIII
The amazing new venue and DOOH platform continues the momentum it kicked off when the building opened late last year. It should come as no surprise that the so called “exosphere” featured prominently during big game in Las Vegas. Great round up of some of the brand activations from AdAge… The Las Vegas Sphere has…
-
Super Bowl advertisers lean into AR extensions
Several of this year’s big game advertisers partnered with Snapchat to deliver second-screen experiences based on the platform’s iconic AR lenses. When consumers see multiple Snapchat ad products as part of a Super Bowl campaign, awareness increases 2.2 times (compared to a single ad type) and intent increases 2.9 times, according to Kantar data. Brands…