Tag: sponsorship
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Qualcomm brings AR to Man U kits
Manchester United and Qualcomm have extended their partnership, with a significant focus on enhancing the fan experience through augmented reality (AR). Leveraging Snapdragon’s advanced mobile technology, the collaboration aims to bring immersive AR experiences to matchdays and beyond, making it easier for fans to engage with the club in innovative ways. Qualcomm Technologies, Inc. and…
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Are influencers the worst?
I happened to be in New York a couple of weeks ago and had an opportunity to check out a really interesting panel discussion that was the brain child of Serial Marketer publisher David Berkowitz. He opened the panel by asking something to the effect of: “It has been said that influencers are the worst.…