Tag: spatial computing
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Laura Mercier Brings Beauty Shopping to Apple Vision Pro
Laura Mercier is stepping into the immersive retail game with a new Apple Vision Pro app, developed in partnership with Obsess (now part of Infinite Reality). This app gives beauty shoppers a virtual passport to explore the brand’s products inside a luxe New York boutique or a Parisian atelier—without leaving their couch. The experience goes…
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The NBA’s Vision Pro App Brings Miniature Basketball to Your Table
The NBA has introduced a new augmented reality (AR) feature for Apple’s Vision Pro headset, letting League Pass subscribers turn select live games into interactive 3D dioramas. Dubbed “Tabletop,” the feature projects a miniature, floating basketball court into your space, complete with digital avatars that mirror the real-time actions of players. This means you can…
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Brands on Vision Pro
Here’s a great list of brands experimenting with early Vision Pro experiences…
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Disney+ is bringing a Marvel experience to Apple Vision Pro
Disney+ is set to introduce an exclusive, interactive, and immersive Marvel story on Apple’s Vision Pro. This hour-long experience ties into the “What If…?” animated series and allows users to engage deeply with the Marvel Cinematic Universe, including learning mystic arts and using the Infinity Stones. This innovative use of mixed reality invites fans to…
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Best Buy launches Vision Pro app
The electronics retail giant has revealed a dedicated app for Apple’s Vision Pro spatial computing device. Called “Envision,” the app allows people to browse certain products and see how they would look in their physical home environments via augmented reality. According to Best Buy, the Envision app is meant to help consumers plan their “ultimate…
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Apple teases VisionOS App Store plans
It was clear during the Vision Pro announcement back in June that Apple planned to empower existing iPhone / iPad developers to easily transition their apps to Vision Pro. Normally – at least with advertising – it can be challenging to take a thing created for one channel and force it into another one. In…