Tag: sonic branding
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Mastercard CMO touts Web3 success
Web3 technologies – perhaps most especially NFTs – have gone through the hype cycle wringer over the last 12-18 months. Every new tech presents unique challenges and opportunities – the more disruptive the tech, the wider those peaks and valleys appear. Given that backdrop, it is always interesting to study how major brands leverage emerging…
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Visa’s sonic branding boosts positive perception by 14%
The rise of podcasting, ad supported streaming audio platforms and smart speakers has brought attention back to the idea of sonic branding. Visa has taken that to the next level with a multi-sensory branding kit first announced a couple of years ago. The complete experience includes sound, animation, and – presumably only on mobile devices…