Tag: skincare
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CeraVe’s pre-Super Bowl influencer campaign nets 6B impressions
The skincare brand skipped the usual big game online playbook and instead leveraged more than 450 influencers to raise the question at the heart of its Super Bowl spot: did Michael Cera create CeraVe? “It’s one thing for CeraVe to say it, but it’s way cooler when other people are the ones saying it,” said…