Tag: ROI
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Agency Leaders Predict Growth in Outcomes-Based Pricing, but Face Challenges.
Eighty-five percent of agency leaders expect to do more outcomes-based pricing. The consultancy that studied it says pure versions are “exceedingly rare” — what agencies more frequently agree to is an output fee with a performance measure bolted on. Sixty-nine percent name attribution as a barrier, and the same share name procurement.
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S4 Doubled First-Half Profit. Sorrell Says the Token Spending Has Been “Ill-Disciplined.”
S4 Capital’s margins widened to 12.3% and its first-half operating profit doubled. Its chair says the company has been ill-disciplined on token spending, and Goldman Sachs expects token consumption to rise 24-fold by 2030. Monks passes token costs to clients at no margin.
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AT&T Built a Router That Sends 45 Billion Daily Tokens to the Cheapest Model
Open models already carry a quarter of AT&T’s AI work, and its chief data and AI officer expects that to reach 70% to 80%. Cost is one reason — savings of 80% to 90% in some applications. Control over the company’s own data is the other.
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Mod Op Built Its Own AI Layer Rather Than License Seats for 500 Employees
Building rather than licensing saved Mod Op an estimated $3 million, a number describing a bill the agency never received. Its Orion platform sits over the major LLM APIs, automating agency workflows and, eventually, client ones. Most of the usage is still internal. No client has asked for a login yet.
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Michaels’ Ask Mike Sells the Project, Not the Keyword
Michaels says shoppers who use Ask Mike, its Gemini-powered assistant, convert at more than double the rate of those using traditional search. The more interesting claim is about basket composition: people asking for a birthday party get a project, while people searching “floral fabric” get fabric.
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Can AI-Assisted Market Research Be Trusted?
Semaine Health’s CMO, Joahne Carter, wanted to reposition the women’s health supplement brand without paying big-brand research prices—or waiting 3–6 months for the usual focus groups and quant. So she and Y2S Consulting founder Yogesh Chavda used an agentic AI workflow to pressure-test 15 positioning concepts using synthetic respondents. But Carter didn’t fully disclose the…
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Walmart’s “Ask Sparky” Is Ringing Up 35% Bigger Carts
Walmart says shoppers who use Sparky, its AI shopping assistant inside the Walmart app, rack up baskets about 35% larger than shoppers who don’t, according to newly appointed CEO John Furner on the company’s Q4 earnings call. Sparky lives behind the smiley-face “Ask Sparky” button and helps customers with product discovery (finding items, summarizing reviews)…
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Pause, Scan, Shop: Zales Finds Gold in CTV Ad Format
Jewelry retailer Zales struck shiny results with a connected TV campaign using pause ads on Xumo, a free ad-supported streaming platform. The campaign, led by Wunderkind Ads, saw a 276% boost in QR code scans compared to previous, more expensive campaigns. Even better, those scans translated directly into sales, proving that pause ads can drive…
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How Kellanova Leverages AI to Boost Snack Brands’ Creative Performance
Kellanova, the marketer behind snack staples like Pringles, Pop-Tarts, and Cheez-It, is using AI not to dream up its next campaign, but to fine-tune creative that actually drives results. Partnering with Vidmob and MMA Global, the company analyzed 443 creative assets that ran on Meta platforms—and sifted through billions of impressions—to pinpoint which creative features…