Tag: QSR
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Wendy’s and Google Reinvent the Drive-Thru with an AI Chatbot
The fast-food chain has customized a language model with terms like ‘JBC’ for junior bacon cheeseburger and ‘biggie bags’ for meal combos Wendy’s is automating its drive-through service using an artificial-intelligence chatbot powered by natural-language software developed by Google and trained to understand the myriad ways customers order off the menu. With the move, Wendy’s…
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AdAge AI Activation Roundup
Garett Sloane over at AdAge has pulled together what he’s billing as the top 5 AI activations marketers need to know about. Ranging from cosmic to bizarre, and even more bizarre, it’s worth a read, even if no one is ready for “best pizza of life.” Check it out here.
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You Can Now Order Domino’s Pizza Using CarPlay
Do we call it car commerce? Dashboard commerce? Domino’s Pizza today announced that customers in the U.S. can now place a pickup order using Apple CarPlay. However, you can’t freely choose toppings in the car, as the functionality is only available for preselected or recently placed orders. Full story at Macrumors
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Subway, Other Brands Testing Feature-Rich RCS Texting
RIch Communication Services, or RCS, promises to replace SMS texting with richer and more engaging experiences. Google seems committed to Android support and operators around the world are investing and running pilot programs. Apple is, for now, sitting on the sidelines and positioning iMessage as an alternative. Still, brands continue to experiment, including Subway, Citi…
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Is QR poised for a comeback?
I’ve long felt that QR codes are under-utilized in the United States, especially since Apple finally added QR reading to the native camera app in 2017 (Android has supported the capability for much longer). Combine this with the fact Snapchat has arguably taught an entire generation about scannable mobile codes, and one might expect brands…
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Papa John’s Snapchat lens boosted pizza orders 25% for Valentine’s Day
Snapchat’s augmented reality lens for a Papa John’s Valentine’s Day promotion again demonstrated how turning engagement channels into purchase channels can drive significant business results… Papa John’s love-themed campaign for Valentine’s Day boosted awareness and direct orders as the pizza chain worked with Snapchat to create an immersive experience. The AR filter overlaid heart-shaped pizzas…
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Burger King continues to troll McDonald’s, this time with AR
Burger King won big at Cannes earlier this year with “Whopper Detour”, a mobile-driven campaign that offered customers at or near McDonald’s a 1-cent Whopper if they instead went to a nearby Burger King. Now the brand is back with an Augmented Reality stunt that drafts off of the recent release of IT Chapter 2.…
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Papa John’s and Snapchat Teamed Up on an AR Activation Backing Spider-Man: Far From Home
Papa John’s: Better ingredients, better pizza and better augmented reality? The pizza chain used Snapchat’s marker tracking technology to create an AR experience activated when Snapchat users scan the Snapcode on its special new collectible Spider-Man: Far From Home XL pizza box. When activated, the pizza box transforms into a European landscape, which includes the…
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McDonald’s is replacing drive through humans with AI
The person taking your order at McDonald’s in the future might not be a person at all. The Chicago-based giant is testing voice-activated order-taking in its drive-thru as part of a broad initiative to improve the customer experience inside of its restaurants. Those efforts include kitchen equipment such as advanced french fry makers and automated…
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“Whopper Detour” poaches customers from McDonald’s; wins big at Cannes Lions
Mobile order and pay has become table stakes for QSR mobile applications, but Burger King took it to the next level by offering people at McDonald’s the chance to get a 1-cent Whopper. According to the case study, the stunt drove 1.5 million Burger King app downloads, generated 3.5 billion earned media impressions and a…
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Wendy’s rebels against frozen burgers in Fortnite
What is Fornite, exactly? Is it a game? Or is it something more? Is it a new kind of social network? The Social & Influencer Jury at Cannes Lions seems to think it’s the latter, awarding the Grand Prix to a Wendy’s in-game stunt. VMLY&R created a digital avatar in the hit multiplayer battle royale…
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McDonald’s turns your fries into a playlist
McDonald’s is encouraging people to play with their food – specifically their fries. A template on the tray liner encourages people to lay fries of different lengths out (some eating required), and then scan the image using the Spotify app to unlock fry-themed playlists. It’s a shame to let fries get cold like that, but…
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McDonald’s drives 8.4K in-app actions by tying geofenced billboards to Waze
McDonald’s earned 6.4 million mobile impressions by tying together out-of-home (OOH) billboards and in-app advertising on Waze, according to case study details shared with Mobile Marketer. The fast-food chain is the world’s largest spender on OOH media and worked with its outdoor agency Outdoor Media Group on the push. The campaign leveraged more than 300…
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Starbucks Rolling Out Delivery to ~2,000 Stores
Jumping the line apparently isn’t enough. We need our caffeine fix brought right to us. Via BusinessInsider.