Tag: QR Codes
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Pause, Scan, Shop: Zales Finds Gold in CTV Ad Format
Jewelry retailer Zales struck shiny results with a connected TV campaign using pause ads on Xumo, a free ad-supported streaming platform. The campaign, led by Wunderkind Ads, saw a 276% boost in QR code scans compared to previous, more expensive campaigns. Even better, those scans translated directly into sales, proving that pause ads can drive…
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Shop While You Watch: TSN’s New QR Code Shopping
TSN has introduced a new e-commerce platform, TSN Shop, during the CFL’s Friday Night Football, allowing fans to shop in real-time by scanning a QR code on-screen. This initiative, powered by Shopsense AI, enhances Bell Media’s strategy to create transactional second-screen engagement. It enables brands to integrate directly into the viewing experience, turning fan interest…
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Weetos Launches Virtual Family Fun on Roblox
Weetos, the playful cereal brand under Weetabix Food Company, is jumping into the digital sandbox with “Weetos World,” a gamified experience on Roblox built in partnership with Fandom. Aimed squarely at kids (and their probably very competitive parents), the project features puzzles, creative zones, and collaborative challenges wrapped inside a virtual world. More than just…
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Scan, Watch, Buy: How Mondelez Turned CTV into a Snackable Checkout
Mondelez International gave its Nabisco brand a digital touchdown during the 2024 football season with a CTV campaign that went beyond eyeballs—it drove straight to carts. Running from mid-August to mid-October, the campaign used QR codes embedded in connected TV ads to send viewers directly to Walmart.com, where the featured snacks were instantly added to…
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QR Code Wrapping Paper: Clash Royale’s Holiday Twist
Supercell’s Clash Royale has embraced the holiday season with a playful marketing twist in their “Gift Wrap Gift” campaign, designed by DAVID New York. The idea? Wrapping paper that’s also the gift itself. Featuring designs inspired by the game, the paper conceals QR codes offering exclusive in-game rewards like a Royale Chef, emotes, and more.…
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Coca-Cola continues its deep dive into GenAI with new Holiday TV spots
Coca-Cola has launched its first AI-driven holiday TV commercials, leveraging generative AI to reimagine its iconic “Holidays Are Coming” campaign from 1995. Collaborating with AI studios like Secret Level, Silverside AI, and Wild Card, Coca-Cola developed three distinct versions of the ad, tailored for global broadcast across various platforms. Instead of traditional filming, AI tools…
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Oreo Aligns With March Madness To Offer A Sweet Score
Oreo and VML have partnered to create a fun promotion riffing on the fact that referee uniforms look al little bit like Oreo cookies stacked on their sides… Oreo is turning March Madness referee calls into a chance to score cookies. A mobile push titled “Oreo Calls,” created in partnership with VML, hopes to engage…
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Coca-Cola uses AI-generated QR codes in latest push
The humble QR code is getting a long overdue makeover in a new brand/AI/artist collaboration from the beverage giant… Here’s one unassailable benefit of AI—it can make QR codes look prettier. The humble and usually homely digital code gets a marked upgrade in Coca-Cola’s new campaign, which uses AI to generate artful images that still…
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Clothing retailers want QR codes to replace bulky tags
If the apparel industry gets its way, small labels with QR codes on them would replace the bulky clothing tags that offer washing instructions and other information. Why it matters: Digital product labels — which brands like Ralph Lauren are already starting to use — could provide a lot more information to consumers, who could…
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Pepsi’s Apple Music promo features on-pack QR codes
Pepsi is teaming up with Apple and global superstar Bad Bunny to reward customers with free Apple Music subscription for 3 months. The “Press Play On Summer” offer provides unlimited listening on Apple Music with the purchase of select limited-edition PepsiCo beverages. Starting today, music lovers should look for the “Press Play On Summer” offer…
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Coca Cola uses light up packaging in Star Wars tie up
Coca Cola combines packaging innovation with a scavenger hunt for a really interesting campaign timed to the release of the latest Star Wars movie. The combination of e-ink, QR, RFID and augmented reality promises to continually drive an evolution in packaging. All of these technologies have tremendous potential to help bridge the gap between the…
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Is QR poised for a comeback?
I’ve long felt that QR codes are under-utilized in the United States, especially since Apple finally added QR reading to the native camera app in 2017 (Android has supported the capability for much longer). Combine this with the fact Snapchat has arguably taught an entire generation about scannable mobile codes, and one might expect brands…