Tag: production
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NHL Signs Adobe to Personalize Its Content and Let Fans Make Their Own
The NHL has named Adobe its official AI partner. The league and all 32 teams get Adobe’s marketing and AI tools to personalize content across NHL.com, the NHL app, social and ads, while fans get Firefly image generation and NHL-themed templates in Adobe Express to make hockey content of their own.
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Ogilvy Assigns AI to Steps in the Creative Process, Not the Finished Ad
Ogilvy’s Carol Reed wants AI working at specific points in the creative process, such as storyboards, workshop notes and compliance reminders, and kept away from the finished campaign. Generative tools can turn out hundreds of variations, she said, but they cannot explain why an ad works, and that judgment stays with people.
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Carl’s Jr. Shot Real Actors on Blue Screen, Then Let AI Build the Colosseum
An armored gladiator faces an unarmed clown in Carl’s Jr.’s new Angus Maximus spot, shot on blue screen with real actors and burgers, then finished with AI. Agency Erich & Kallman says revisions that once took months and millions now happen virtually instantly.
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Kalshi Traded AI Video for 35mm Film Because Everyone Could Make the Same Ad
Kalshi made one of the most attention-grabbing AI-generated ads of 2025. A year later the prediction market has moved to 35mm film, Hollywood cinematographers and an in-house studio, and its creative director says the reason is that generative AI puts every brand at the same skill level.
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Chipotle Handed Its Kitchens to 100 Creators and Shot None of the Footage Itself
Chipotle’s new campaign contains no footage shot by the brand. Chief brand officer Fernando Machado, formerly of Burger King, put 100 creators to work in 50 restaurant kitchens and let them film and say what they wanted, then cut the results into TV spots and short-form video.
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A Craft Distillery Got an Idea a Physical Shoot Would Price Out
A Michigan craft distillery doesn’t have a giant’s budget. Farley Oil and Smoke&Oakum made its bourbon spot with no physical shoot. The director says that didn’t make the ad cheaper. It made an ambitious idea worth pitching to a client this size at all.
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Google Hired Three Creative Chiefs to Make AI Spots — and Filmed Them Doing It
Jayanta Jenkins ran at least 300 iterations of his spot in Google Flow. Tiffany Rolfe had to fact-check the historical details the model invented for hers. Google put three A-list creatives on its AI tools, pointed them at small businesses, and filmed the trial and error for release alongside the ads.
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Monks’ Co-Founder: The Billable Hour Punishes the Agency That Uses AI Well
Every vendor at Ai4 was selling the same tenfold speedup, which Wesley ter Haar flags as a pervasive issue with AI tooling – when the speed is off the shelf, it is not a moat. The Monks co-founder argues the real constraint is the legacy model: agencies need to stop selling time, because getting faster…
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AbelsonTaylor Hits Fast Forward with AT Studio
AbelsonTaylor Group just rolled out AT Studio, its new production-centric division tailored to crank out high-volume healthcare marketing assets at a much faster clip—without dropping the ball on quality. Think of it as a hybrid assembly line and art studio: a production engine that fuses manual craftsmanship with AI-assisted workflows to churn out everything from…