Tag: privacy
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Mediaocean: CTV, GenAI and Social Video are most important trends for marketers
According to a Mediaocean survey, marketers are watching three important consumer trends: CTV / Streaming Generative AI Social video In a survey conducted late last year, marketing companies said their main focus for increasing advertising would be CTV/streaming. Generative AI, which was not even on the survey prior to 2023 came in second with social…
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Publishers Have One Year To Test And Raise Red Flags On Google’s Privacy Sandbox
After delaying cookie deprecation twice, Google reaffirmed it’s 2024 commitment at an AdMonsters event last week in NYC… From the AdExchanger story – Publishers could be forgiven for dragging their heels on testing the cookie alternatives in the Chrome Privacy Sandbox. There’s been a delay or two on the phaseout of third-party cookies, after all.…
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Google to turn off 3rd party cookies for 1% of Chrome users early next year
After delaying 3rd party cookie deprecation (twice), Google is preparing the ecosystem for a new round of tests – and will be turning off 1% of cookies in Chrome early next year. Will the tech giant stick to the mid 2024 deadline this time?? Google is taking portions of its Privacy Sandbox into the next…
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Beyond Cookies And Identifiers, Advertisers Have Limited Awareness Of Options
Some 60% of participants to a recent survey agreed that user tracking will soon become obsolete, but more than 40% are not familiar with targeting technologies other than advertising identifiers. Ogury, a company focused on personified advertising, commissioned market research firm IDC to conduct a global survey from November 2022 to January 2023 in the…
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Balancing AI advancements with responsibility
Artificial intelligence, in particular generative AI, is having quite the moment in the spotlight. Text generation, advanced chatbots, image and video generation/editing, deepfakes, and so on and so on. These capabilities are impressive and have potential to fundamentally transform business processes across a wide variety of verticals and organizational functions. We’ve been cataloging a wide…