Tag: podcast
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Butler/Till Pointed Its Buying Agent at iHeart’s, Skipping the SSP
Two AI agents — one built by the agency, one by the publisher — met over an MCP server and placed just under $10,000 of podcast and streaming audio inventory. No SSP in the middle. Butler/Till says CPMs came in 42% below the client’s own benchmark for direct buying.
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Zoom Is Spending on Creators to Get Cited by AI Search
Zoom wants to be read as an AI-first work platform rather than a meetings app, and it is buying creator partnerships to get there. Its CMO acknowledges there is no measurable link between creators and AI citations yet. Brands are now picking creators by who the LLMs quote.
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B2B Marketers Prioritize AI and Social for 2025
In 2025, B2B marketers are doubling down on strategies traditionally associated with B2C brands, according to a Harris Poll conducted for Madison Logic. The survey, which included over 300 marketing decision-makers, revealed plans to ramp up spending on social media, AI tools, video, and podcast advertising. Notably, 60% of respondents are eyeing increased investment in…
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Spotify Wrapped 2024: Now with AI Hosts and Personalized Podcasts
Spotify has rolled out its popular “Wrapped” feature for 2024, with some exciting new updates leveraging AI technology. This annual recap compiles users’ top songs, artists, genres, and listening minutes into shareable visuals. A standout addition this year is an AI-hosted podcast created in partnership with Google’s NotebookLM. This podcast features virtual hosts breaking down…
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Podcasters Wield More Influence than Influencers
Vox Media and Magna teamed up on a new study to understand effectiveness of podcast advertising versus other organic channels. 75% of consumers point to podcast hosts as the most influential figures driving their purchasing decisions Podcasters hold more sway than influencers when it comes to many consumers’ purchasing decisions, according to a new study…