Tag: nonprofit
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When the Tables Turn: Pigs Farming People in AI-Powered PSA
British animal rights group Viva! decided to flip the factory farm narrative—literally. Their latest ad imagines a “Happy Human Farm” where pigs run the show, complete with free-range humans lounging in meadows before meeting their unfortunate end. Crafted entirely with AI tools by creative Christian Brandes, the spot positions itself as a cheerful promo for…
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Top5 AI activations late May 2024
AdAge is out with the latest summary of important AI news and brand examples, including a great activation from nonprofit Girls, Inc. It’s been a busy month for AI and developers, with big advertising implications. Last week, Google and Open AI presented parallel showcases to reveal next-gen chatbots. And Google launched a new AI search…
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The Girl Scouts use AI to drive 40% reduction in CPA
Girl Scouts of the USA is using artificial intelligence to help it ramp up membership as it heads into its fall recruiting season. The youth organization saw a 40% reduction in the cost per acquisition, or the aggregate cost to acquire one dues-paying Girl Scout, and drove membership signups after using AI in a Google Ads…