Tag: NFT
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AdAge Top 5 Metaverse Moments – Oct 2024
Check out the latest roundup from AdAge on the Metaverse, featuring: Roblox’s branded virtual world Nike ditches NFTs Hyundai ditches NFTs in a fun way Meta showcases new AR products Roblox takes heat from new report Full story here.
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Hugo Boss Launches Web3 Loyalty Program
Hugo Boss has launched a new customer loyalty program called Hugo Boss XP, which integrates blockchain and Web3 technologies. This program is designed to enhance customer engagement by allowing users to collect and redeem digital tokens and NFTs for exclusive products and experiences. Additionally, the program supports token trading among customers, enhancing the personalized and…
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Sephora launches “Sephora Universe”
The innovation team at Publicis Media recently revealed an ambitious Web3 program for Sephora…
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Adidas and Reebok launch digital wearables
Sports, apparel and fashion brands continue to experiment with Web3 tech via a combination of digital goods and NFTs. Adidas and Reebok follow Nike, Puma (here and here) and others in pursuing the space. Reebok and Adidas have both announced new projects for bringing goods into virtual spaces, expanding an already salient trend in the…
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Disney launches web3 digital collectible market
After dismissing the vast majority of its metaverse team earlier this year, Disney is wading into the NFT space with a new digital collective program featuring Star Wars, Pixar and Princess pins – but purposefully avoiding the term “NFT.” Disney is launching an app with Web3 startup Dapper Labs to let people collect digital pins,…
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AdAge November Metaverse round up
AdAge’s top 5 metaverse moments from November: 5. The Sandbox lurches back to life – the platform grabs headlines again with Gucci partnership 4. Cool Cats in the material world – the NFT brand launches float balloon in Macy’s Thanksgiving Day parade 3. NHL launches NFT trading platform – “NHL Breakaway” platform seeks to turn…
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Mastercard CMO touts Web3 success
Web3 technologies – perhaps most especially NFTs – have gone through the hype cycle wringer over the last 12-18 months. Every new tech presents unique challenges and opportunities – the more disruptive the tech, the wider those peaks and valleys appear. Given that backdrop, it is always interesting to study how major brands leverage emerging…
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Ducati launches NFT collection
The iconic Italian motorcycle brand is launching a new collection of 11 digital collectable bikes that will – at some point in the future – unlock additional benefits for holders. From Digiday: In spite of rising skepticism around blockchain technology, Ducati remains confident in the marketing power of Web3. Today, the Italian motorcycle brand is…
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Are consumers and marketers aligned on emerging tech like AI and NFT?
A new study from Morning Consult and Advertiser Perceptions (commission by iHeartMedia) suggests that there may be some disconnects. There may well be some differences of opinion here but one wonders if part of it is simply jargon. Does a consumer want personalized, relevant communications and value exchange from brands they trust? Probably. Do they…
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Coke expands collaboration with creators and AI
The beverage giant has been on a roll lately, leaning into emerging technologies including NFTs and generative AI. Recently the brand went even deeper into GenAI by inviting 30 creators to its Real Magic Creative Academy. Coca-Cola Co.—which has leaned into AI-enabled marketing more than most marketers—is relying on a diverse group of digital artists and…
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Coca-Cola drops new NFT collection
Web3 and NFTs may have been all the rage last year, but many brands have shifted priorities to other emerging technologies like generative AI. Coca-Cola – always one to watch for cutting edge campaigns and experiences – has been leaning into both. We covered their “create real magic” genAI campaign a while back. Now the…
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The British Museum Will Enter the Metaverse via ‘The Sandbox’
From Decrypt … London cultural stalwart The British Museum is partnering with Ethereum-based metaverse game, The Sandbox, to create a range of NFT digital collectibles in conjunction with the museum’s licensing partner, French startup LaCollection. According to a press release, these will “reflect the breadth and depth of The British Museum’s collections,” offering “new immersive…
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Lacoste Reveals The Next Phase Of Its NFT UNDW3 Loyalty Program
Brands have a bit of a hit-or-miss record when it comes to NFT programs, but Lacoste is doubling down with an expansion of its “UNDW3” (pronounced “Underwater”) loyalty scheme. Holders of Lacoste’s 11,212 UNDW3* genesis pass nonfungible tokens have been checking their wallets. 12 months after its first foray into Web3, the French brand has…