Tag: news
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AI Personas Land Ads on Fox News — Without the Brand Risk Panic
Running ads on news content has historically made brands as nervous as a long-tailed cat in a room full of rocking chairs. But PMG and AI startup Mobian are flipping the script. By using AI personas that mimic a brand’s ideal customer, PMG programmed campaigns to navigate the choppy waters of controversial content with surprising…
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Meet ContextLens: AI-Powered Graphics That Read Your Mind (Almost)
Stagwell’s digital agency, Code and Theory, has introduced ContextLens, a pioneering AI-driven “anticipatory” graphics tool. Designed to analyze what readers are viewing on a page, this tool uses generative AI to produce tailored graphics and informational prompts that deepen user engagement without redirecting them from the page. ContextLens reads metadata and dynamically generates relevant visuals…
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Dow Jones tests automated RFP processing
Dow Jones is using generative AI to streamline how it responds to incoming RFPs (requests for proposals) from advertisers, a task traditionally handled by humans due to the complexity and high stakes involved. Kedar Prabhu, VP of ad product and technology at Dow Jones, explained that their mid-nine-figure advertising business depends heavily on responding to…
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Sky News Enables Users to Celebrate the Coronation with a Virtual Crown
Royal fans will be able to put the jewelled crown on their living room tables and examine it in detail, thanks to a ground-breaking augmented reality experience – brought to you exclusively by Sky News. Full story via this press release at Sky News.