Tag: music
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🎶 AI, Drop the Beat: LG Turns Your Feelings Into Songs 🎧
In its ongoing quest to counteract doomscrolling and superficial digital noise, LG Electronics has launched “Radio Optimism”—an AI-powered platform that lets users generate personalized songs for loved ones. The experience is simple: type in names, a reason for the dedication, pick a genre from punk to EDM, and the AI takes it from there, crafting…
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Eurovision, Dragons, and Red Bull: AR Filters Get a May Makeover
May saw marketers crank up the interactivity with AR filters that blended fandoms, film promotions, and party vibes—all with a swipe and tap. Eurovision led the way on TikTok, rolling out head-controlled filters that encouraged users to rank songs and engage with the competition like never before. Instead of just arguing over point totals, fans…
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Shop ‘Til Your Avatar Drops: Roblox Ties Real-World Retail into Virtual Play
Roblox is taking in-game buying power to a new level by letting avatars and their human counterparts shop for actual physical products. Now, creators and brands can sell real-world items directly through Roblox experiences via new Commerce APIs, while a separate program adds digital perks to real-life purchases. With 97.8 million daily users already snapping…
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AR Filters Take Over: January’s Best Branded Activations
Brands kicked off 2025 with a splash of Augmented Reality, leveraging platforms like Snapchat and TikTok to create interactive, engaging experiences. Luxury brands such as Jimmy Choo, Jean Paul Gaultier, and Dior led the charge, transforming their signature aesthetics into 3D animations that resonated with younger audiences. Meanwhile, entertainment brands embraced AR to deepen fan…
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The Beatles, AI, and a Grammy: “Now and Then” Makes History
In a remarkable fusion of classic artistry and modern technology, The Beatles have clinched their eighth Grammy Award for Best Rock Performance with “Now and Then.” This track, which began as a late-1970s demo by John Lennon, was shelved in the ’90s due to technical constraints. Fast forward to 2021, and filmmaker Peter Jackson’s team…
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Spotify Wrapped 2024: Now with AI Hosts and Personalized Podcasts
Spotify has rolled out its popular “Wrapped” feature for 2024, with some exciting new updates leveraging AI technology. This annual recap compiles users’ top songs, artists, genres, and listening minutes into shareable visuals. A standout addition this year is an AI-hosted podcast created in partnership with Google’s NotebookLM. This podcast features virtual hosts breaking down…
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Top5 AI activations late May 2024
AdAge is out with the latest summary of important AI news and brand examples, including a great activation from nonprofit Girls, Inc. It’s been a busy month for AI and developers, with big advertising implications. Last week, Google and Open AI presented parallel showcases to reveal next-gen chatbots. And Google launched a new AI search…
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Coke SoundZ generates on-brand music with AI
Coca-Cola’s latest addition to its “Create Real Magic” campaign is an AI-powered app that enables consumers to generate music using iconic sounds associated with the brand. The program was developed by WPP Open X, led by AKQA and supported by Ogilvy PR. In Coca-Cola’s ongoing “Real Magic” platform, AI is doing a lot of the…
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Red Lobster launches “Cheddar Bay-I” – 30 AI generated songs inspired by fans
Red Lobster’s Cheddar Bay Biscuits are apparently one of its most popular dishes, and fans have been expressing their love for the treats via social media for a long time. So much so that the fast casual diner was able to train an AI engine to create 30 songs about the biscuits across a range…
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Lady Gaga To Headline Metaverse Music Festival In Fortnite
From Mediapost … Lady Gaga will be entering the metaverse via Fortnite. The singer-songwriter, actor and fashion icon has been asked to headline the second season of the metaverse gaming platform’s “Festival” chapter. On Tuesday, Gaga alluded to her participation in Epic Games’ Fortnite spinoff rhythm game by correcting her 2019 tweet that said “What’s…
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Epic Records, 21 Savage Celebrate Immigrants With AR TikTok Filter
From AdWeek… To promote the release of rapper 21 Savage’s latest album, american dream, on Jan. 12, Epic Records partnered with creative company Mojo Supermarket to release an augmented reality TikTok filter intended to be used by immigrants. The Dare to Dream filter can be accessed by searching TikTok’s Effects menu. The filter will first…
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Girls Who Code launches “GirlJams”
From Adage… Mojo Supermarket continues its innovative work with Girls Who Code by rolling out GirlJams, described as “an AI songwriting experience” that helps girls play around with artificial intelligence, a field that’s largely male dominated. Created with digital studio Buttermax, GirlJams invites girls to create a song using multiple AI technologies, while also learning…
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Taylor Swift launches immersive experience to promote ornament collection
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Pepsi’s Apple Music promo features on-pack QR codes
Pepsi is teaming up with Apple and global superstar Bad Bunny to reward customers with free Apple Music subscription for 3 months. The “Press Play On Summer” offer provides unlimited listening on Apple Music with the purchase of select limited-edition PepsiCo beverages. Starting today, music lovers should look for the “Press Play On Summer” offer…
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Snapchat team with Daft Punk to celebrate special release via AR
Snapchat’s AR Studio, based in Paris, is teaming up with Daft Punk’s creative team to celebrate the special release of Random Access Memories 10th Anniversary Edition on Friday, May 12. The AR Studio will bring to life “Daft Punk: Memories Unlocked,” a series of never-before-seen augmented reality experiences, to fans around the world. “Daft Punk:…
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Coachella is coming back to ‘Fortnite’ in a bigger way this year
The 2023 edition of Coachella gets underway this weekend and, along with having the option to catch livestreams of every stage on YouTube, you can take part in the fun remotely in another way thanks to Fortnite. The festival has once again teamed up with Epic Games to celebrate Coachella. Features this time around include…