Tag: mobile payment
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McDonald’s CM/CX-O reviews app-focused loyalty reboot
At a recent DPAA event, Tariq Hassan spoke about how the QSR power house has transformed its marketing strategy across a number of dimensions – including rebooting the brand’s loyalty program and the role that mobile played in that reinvention. Great case study on the value and importance of first party data, among other things……
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Fiat Chrysler to let drivers order and pay for fuel, food and parking from their vehicles
Chrysler, Dodge, Jeep and Ram vehicle owners will be able to use a new Fiat Chrysler mobile wallet to order and pay for a range of services from their vehicles “in the second half of 2019”. Launch partners include Shell, Domino’s, ParkWhiz and Yelp Reservations The car maker’s Uconnect Market Commerce Platform will deploy “via…
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Neiman Marcus Rolls Out Alipay Nationwide
In a move aimed at better serving customers — especially international tourists — the Neiman Marcus Group has rolled out Alipay to Neiman Marcus, Bergdorf Goodman and Neiman Marcus Last Call stores across the U.S. Full story.