Tag: location
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Tombras uses Gemini to create more than 6,000 hyperlocal ads
In an innovative display of generative artificial intelligence in advertising, the Tombras agency utilized Google’s Gemini AI to create over 6,000 hyperlocal ads for PODS, displayed on moving trucks across New York City. The campaign, dubbed the “Impossibly Smart Billboard,” leverages real-time data such as location, weather, and traffic to generate relevant ads tailored to…
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Classic game Space Invaders has been reinvented with geo-spatial AR tech
… and it looks amazing. Google’s partnership with Taito and Unit9 transforms the world into an augmented-reality playground. For the past 4 days, New Yorkers have been able to defend their neighborhoods against intraterrestrials in a new augmented reality game marking the 45th anniversary of the iconic Space Invaders game. Google partnered with Taito, the game’s…
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UGG programmatic DOOH case study
Interesting case study shared by Ian Dallimore from Lamar – highlighting the brand’s usage of weather-triggered targeting for contextual relevance and mobile retargeting for additional frequency.
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Premier League Celebrates Summer Series with AR Experience
Premier League football/soccer continues its embrace of immersive tech with new broadcast-enhancing experiences as well as a scavenger-hunt style trophy hunt. This month, the Premier League will once again leverage AR to enhance its sports broadcasting for viewers at home, utilizing immersive visualizations to improve viewer engagement and retention via a smartphone application. The Premier…
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McDonald’s drives 8.4K in-app actions by tying geofenced billboards to Waze
McDonald’s earned 6.4 million mobile impressions by tying together out-of-home (OOH) billboards and in-app advertising on Waze, according to case study details shared with Mobile Marketer. The fast-food chain is the world’s largest spender on OOH media and worked with its outdoor agency Outdoor Media Group on the push. The campaign leveraged more than 300…