Tag: legal
-
Agencies Are Bolting AI Clauses Onto Contracts Written for Billable Hours
AI is shrinking the hours agencies bill for, and the contracts that govern that work were written for a different arithmetic. Four agency executives describe the fix so far: addendums, one clause at a time, covering IP, data and tool disclosure. Nobody has agreed on what AI should cost.
-
GenAI risks raise hackles on the brand side
A recent World Federation of Advertisers (WFA) survey highlights that 80% of global brands are concerned about how their agencies use generative AI, primarily due to legal (66%), ethical (51%), and reputational risks (49%). While 63% of brands have integrated generative AI into their marketing, nearly half admit they lack the expertise to maximize its…