Tag: jewelry
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Pandora Leans in to AI for Service and Personalized Shopping
Pandora turned to AI not for flash, but for function. With 40% of its yearly revenue riding on the holiday season, the jewelry brand needed scalable service without bloating its call center headcount. Enter Clara, a chatbot that now handles 60% of customer inquiries solo—a 20-point jump over its predecessor. The result? A 10% bump…
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Pause, Scan, Shop: Zales Finds Gold in CTV Ad Format
Jewelry retailer Zales struck shiny results with a connected TV campaign using pause ads on Xumo, a free ad-supported streaming platform. The campaign, led by Wunderkind Ads, saw a 276% boost in QR code scans compared to previous, more expensive campaigns. Even better, those scans translated directly into sales, proving that pause ads can drive…
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Christian Dior sees strong results from virtual try-on campaign
The ability to virtually try on clothes, beauty products, jewelry and other fashion accessories is of strong appeal to consumers – enabling them to try before they buy without having to go into a retail store. We’ve cataloged many examples of virtual try on, and now luxury house Christian Dior has entered the mix. The…
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Cartier launches virtual try on via Snap AR
Virtual try on has been gaining momentum in the beauty and fashion industries as brands like Walmart, E.l.f. cosmetics, Coach, Gucci, Nike and many more seek to drive engagement and reduce return rates for e-commerce purchases. Cartier is the latest to dive in, launching a Snap-powered AR experience to mark the 100th anniversary of its…