Tag: identity
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Stagwell Taps Palantir to Supercharge Ad Targeting
Stagwell is dipping into Palantir’s toolbox to see if military-grade AI can sharpen its data targeting game. During its Q2 earnings call, CEO Mark Penn shared that they’re running a trial with Palantir’s technology to supercharge their ID Graph by combining both structured and unstructured data across platforms like BERA and the National Research Group.…
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Dentsu launches post-cookie solution
Dentsu has rebranded and enhanced its M1 platform, now calling it Merkury for Media and bringing a complete identity platform to the table to enable addressable media and AI-powered decisioning and optimization. The company said it is the only live platform where every dollar of media placed is using first-party data. “As the industry looks for…