Tag: hospitality
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Brands Will Let AI Rebuild the Shoot. They Stop at the Actors.
Nearly every marketing leader now uses AI in creative work, and 49% of U.S. consumers think AI has made content quality worse. Brands are settling on rules: use AI to rebuild footage they already own, and keep AI-generated actors away from anything a customer sees.
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Hilton’s Playbook for the “Irrational Affinity Business”: Give Up Control
Hilton is giving away 1 billion Hilton Honors points in a social-first sweepstakes fronted by Paris Hilton and Formula One driver Lando Norris, whose McLaren team has been a Hilton partner for more than 20 years. Global CMO Mark Weinstein frames it as a way to “be back in culture and conversation, in a way…
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4A’s Noteworthy News – 19th Edition
NOTE: this post first appeared on LinkedIn here. THE BIG STORY: How AI, AR and Wearables Will Transform Brand Experiences Meta Connect 2024 unleashed a whirlwind of announcements, showcasing Meta’s next steps in AI, AR and wearables—highlighting developments that could dramatically impact how consumers interact with brands, unlocking potential new advertising formats, and further blurring…
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TRG’s Sean Donovan on a new AI / XR program for Choctaw Landing
Sean Donovan, Chief Innovation Officer at TRG, recently shared this interesting new work for the Choctaw Nation of Oklahoma.
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Hilton partners with Hilton for metaverse activation with real world reward potential
This is a really interesting collaboration – Paris Hilton’s Roblox world, Slivingland, is integrating a new Hilton Hotels activation. Players can earn actual Hilton Honors reward points by engaging with the experience. And, the hotel chain re-created it’s “It Matters Where You Stay” commercial using Roblox avatars – marking the first-ever commercial to be fully…
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Airbnb Taps AI to Block Unauthorized New Year’s Eve Parties
From AI Business … Holiday rental platform Airbnb is set to use AI yet again this holiday season to predict which bookings will lead to illicit New Year’s Eve parties and reduce the risk of “unauthorized and disruptive parties in local neighborhoods.” The eagle-eyed AI system will take effect in the U.S. (including Puerto Rico),…