Tag: holiday
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Secret Level’s AI Holiday Special Is What Happens When ChatGPT Meets Claymation
Secret Level is back with not one but two AI-powered holiday specials that double as a time capsule for generative tech’s warp-speed progress. “A Very AI Yule Log 2” builds on last year’s fireplace-with-a-twist, using 630 surreal, 10-second AI-generated scenes stitched into 105 minutes of what can best be described as merry chaos. Made in…
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Behind Lexus’ Whimsical AI Holiday Ad Campaign
Lexus is taking its holiday ad game into dreamier terrain—literally—by using AI to power a surreal winter drive that feels like it came straight out of a snow globe. The spot, created by AKQA, blends generative visuals with traditional art direction to tell a story that winds through frosted lakes, alpine trails, and twinkly forests—all…
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Chatbot Success: JCPenney’s GiftBot Case Study
JCPenney and dentsu X took on holiday chaos headfirst with GiftBot, a chat-based shopping assistant that made gifting less stressful and more personal. Designed using dentsu’s Intelligent Messaging tech and deployed across Facebook and Instagram via click-to-message ads, GiftBot provided real-time, tailored product suggestions based on user preferences like price, rating, and category. It even…
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Meet Nick Jolly: R&R’s AI Santa Can Bench More Than You
R&R Partners just unwrapped “Nick Jolly,” a tattooed, motorcycle-riding AI Santa who’s less about ho-ho-ho and more about flexing his algorithmic muscles. Designed as both a holiday stunt and a preview of the agency’s proprietary AI ambitions, Jolly lives on a microsite where curious visitors can shoot him a message and watch him respond in…
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The Debate on AI Ads: McDonald’s Christmas Campaign Controversy
McDonald’s Netherlands pulled its fully AI-generated Christmas ad after it struck the wrong chord with viewers — both in the Netherlands and well beyond. The ad leaned into holiday chaos with a cheeky twist on “It’s the Most Wonderful Time of the Year,” aiming to show McDonald’s as a calm-in-the-storm sanctuary. But what started as…
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How Coca-Cola Blends AI and Emotion for Holiday Success
Coca-Cola is doubling down on artificial intelligence this season, launching “Refresh Your Holidays,” a global campaign built around a retooled version of its AI-assisted “Holidays Are Coming” ad. This 60-second spot opens on Santa cracking open a Coke and follows a fleet of holiday trucks lighting up the snowy streets—and attracting an unusually attentive pack…
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Holiday Chaos, Now in High-Def AI
McDonald’s Netherlands is leaning into December dysfunction with a fully AI-generated holiday ad that’s as relatable as it is ridiculous. Created by TBWA\Neboko and directed by the MAMA duo of Sweetshop, the 45-second spot rides the fine line between festive and frantic. Think flaming turkeys, exploding trees, and a shopper dragged behind a bus—all set…
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How AI is Shaping Ecommerce for the Holidays
Holiday e-commerce in the U.S. is expected to climb 5.3% this year, and for the first time, retailers are writing AI into their seasonal strategies. Instead of relying solely on Google, consumers are increasingly using ChatGPT and similar platforms to research and compare products. ChatGPT’s own shopping integration, backed by Walmart, Shopify, and Etsy, signals…
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Shop Talk with a Side of AI: Generative Traffic Spikes but Converts Less
Generative AI isn’t just powering essays and emails anymore—it’s guiding consumer clicks, especially in e-commerce. According to new Adobe data, U.S. retail sites saw a 1,300% surge in generative AI-sourced traffic over the 2024 holiday season, peaking at 1,950% growth on Cyber Monday alone. That momentum didn’t fizzle with the tinsel: traffic in February 2025…
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QR Code Wrapping Paper: Clash Royale’s Holiday Twist
Supercell’s Clash Royale has embraced the holiday season with a playful marketing twist in their “Gift Wrap Gift” campaign, designed by DAVID New York. The idea? Wrapping paper that’s also the gift itself. Featuring designs inspired by the game, the paper conceals QR codes offering exclusive in-game rewards like a Royale Chef, emotes, and more.…
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AI Yule Log: Holiday Tradition Meets Hilarious Chaos
Secret Level’s “A Very AI Yule Log” brings a quirky, modern twist to the classic holiday fireplace tradition. The 90-minute video, created using AI tools like Midjourney, showcases a cozy cabin scene enhanced by hundreds of surreal, AI-generated 10-second clips. From skateboarding bears to two-headed cats and dancing gingerbread men, the project leans into AI’s…
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Coca-Cola continues its deep dive into GenAI with new Holiday TV spots
Coca-Cola has launched its first AI-driven holiday TV commercials, leveraging generative AI to reimagine its iconic “Holidays Are Coming” campaign from 1995. Collaborating with AI studios like Secret Level, Silverside AI, and Wild Card, Coca-Cola developed three distinct versions of the ad, tailored for global broadcast across various platforms. Instead of traditional filming, AI tools…
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Mattel Taps Adobe AI for Barbie Packaging This Holiday Season
Mattel has taken a creative leap for the 2024 holiday season by using Adobe’s Firefly AI platform to design packaging for two of its Barbie dolls. The AI-generated designs feature intricate backgrounds, including a picture frame and bow motif for the Holiday Barbie and a basketball court scene for the Sue Bird Barbie. According to…
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8th Wall demonstrates WebAR capabilities with holiday activations
Niantic’s WebAR platform, 8th Wall, has launched a series of fun holiday AR experiences that showcase different features of the platform including generative AI integration, Sky Effects, World Tracking, face effects and hand tracking. Throughout 2023, Niantic’s 8th Wall AR platform expanded to offer developers new tools for creating web-based augmented reality experiences. To highlight…
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Taylor Swift launches immersive experience to promote ornament collection
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Microsoft turns holiday memories into AI works of art
The Redmond tech giant is out with a new holiday spot showing off AI tools in Image Creator by Microsoft Designer. It’s a feel-good commercial that showcases the power of Generative AI in the hands of a skilled artist, who is able to transform a few memories from strangers into works of art that seem…
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Best Buy will run three live stream shopping shows as part of holiday push
The electronics retailer is investing in shoppable video this holiday season … Best Buy is adding a new tool to its holiday strategy this year as it tries to improve its connections with customers. The electronics retailer is rolling out a series of livestreamed shopping events. The three shows, which will run weekly through Nov.…