Tag: history
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All Aboard the Time Machine: AR Gets on the Bus in Beijing
Chrono Craft is redefining the idea of “mobile AR”—literally. Their fleet of 22 hydrogen-powered buses at Beijing’s Yuanmingyuan Park isn’t just about sightseeing; it’s a full-scale immersive theater on wheels. Visitors step aboard to experience Qing Dynasty palaces rising from ruins, cannon blasts echoing through the trees, and historical tales unfolding as the bus glides…
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AI on the High Seas: Holland America’s Super Bowl Bet on Generative Tech
Holland America is making waves at this year’s Super Bowl—not with a flashy national ad, but with a regional spot that’s almost entirely AI-generated. The cruise line, owned by Carnival Corp., tapped into a suite of AI tools like Midjourney, Runway, and OpenAI’s Sora to craft a visually stunning 30-second commercial. The ad takes viewers…
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How Howard Gossage invented interactive advertising in the 1950s
Everyone has heroes, in both our personal and professional lives. People we quote, follow, draw inspiration from, wish we could meet (even if they’ve long since passed), or count as mentors. I discovered Howard Luck Gossage very early in my career, and he quickly became one of my advertising heroes. Years later – in fact…
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Explore a Korean Royal Court Ceremony From the 1800s via AR
From AdWeek… To increase public interest in South Korea’s cultural heritage, marketing agency Cheil Worldwide worked with the Cultural Heritage Administration of Korea, the Seoul Metropolitan Government and woomihope.org to recreate a royal ceremony from 1887 in augmented reality. Visitors to Gyeongbokgung Palace in Seoul will be able to experience the Joseon Dynasty’s royal court…