Tag: head mounted display
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Snap demos new AR experiences for Dior and Louis Vitton
At Snap’s “Crafted for Luxury” event, luxury fashion took a detour from runways to AR run-throughs. Snapchat debuted new AR experiences for Christian Dior Couture and Louis Vuitton. Where Dior invited users on a choose-your-own-astrological-adventure guided by its iconic bee, Louis Vuitton let friends explore its Sun Song fragrance, co-developing a shared sensory immersion into…
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4A’s Noteworthy News – 19th Edition
NOTE: this post first appeared on LinkedIn here. THE BIG STORY: How AI, AR and Wearables Will Transform Brand Experiences Meta Connect 2024 unleashed a whirlwind of announcements, showcasing Meta’s next steps in AI, AR and wearables—highlighting developments that could dramatically impact how consumers interact with brands, unlocking potential new advertising formats, and further blurring…
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Best Buy launches Vision Pro app
The electronics retail giant has revealed a dedicated app for Apple’s Vision Pro spatial computing device. Called “Envision,” the app allows people to browse certain products and see how they would look in their physical home environments via augmented reality. According to Best Buy, the Envision app is meant to help consumers plan their “ultimate…
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AdAge Ranks 2023’s best Web3 moments
The trade publication weighs in on 2023’s top Web3 moments – including some campaigns, some platform news and some employment shifts… We’ll come right out and say it: Web3 did not have the year it had in 2022. The fledgling space entered 2023 like a battered race car heaving into a pit stop, hardly two…
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Apple teases VisionOS App Store plans
It was clear during the Vision Pro announcement back in June that Apple planned to empower existing iPhone / iPad developers to easily transition their apps to Vision Pro. Normally – at least with advertising – it can be challenging to take a thing created for one channel and force it into another one. In…
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Apple AR/VR headset rumor roundup
Apple in less than two months is planning to enter a new product category, debuting its first mixed reality headset. Rumors suggest that the upcoming headset will support both AR and VR technology, and that it will have a number of features that will outshine competing products. With the iPhone, iPad, and Apple Watch, Apple’s…
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Head-worn AR May be the Future, but Mobile (and Web) AR is Scaled Today
The future of augmented reality may be head worn, but mobile AR has scale today, and will be a key driver of AR marketing spend growth, forecast to reach $14.5 billion by 2026. There are more than 3.5 billion smart devices on the planet today capable of experiencing web-based AR, and this platform represents a…
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Leak reveals how Apple VR headset’s hand tracking may work
Apple has just been granted a patent outlining how you might be able to use a special ring to control objects while using the Reality Pro headset. The idea is that, with this ring on your finger, you’ll be able to perform various gestures that will let you open apps, scroll webpages, and more. Full…