Tag: food & beverage
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Coca-Cola introduces new limited edition flavor powered by AI
Coca-Cola’s latest “creations” limited edition flavor is meant to taste like “what the future could look like.” The brand, which has been leaning heavily into AI for marketing purposes (see here, here and here), is now using the technology to influence product and packaging decisions. We’d love to see more detail on exactly what process…
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Frozen delight Bomb Pops are a hit in Roblox
Remember the old days when the ice cream truck would come through the neighborhood and all the kids would swarm to get their favorite treats? Frozen chocolate eclairs, ice cream sandwiches and more. Nom nom nom. Transcending the real world fun, this summer, Bomb Pops have entered the metaverse via a clever Roblox activation featuring…
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MilkPEP Uses AR Snapchat Lens to Promote Fortnite Gaming Experience
Milk processor education program MilkPEP is leaning into multiple emerging technologies in an effort to connect with video game fans. It started with a Fortnite mini-game, which was then promoted via a SnapChat lens created by Gale. As part of its push to reach video game fans, milk processor education program MilkPEP created Zany Ziplines,…
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Walmart boosts shoppable videos with Tastemade cooking shows
Walmart and media company Tastemade last week rolled out shoppable streaming content to give viewers more ideas on what to cook at home during the holidays. Special episodes of Tastemade’s “Struggle Meals” let audiences text an on-screen number to add suggested ingredients to a virtual Walmart shopping cart, and place an order for pickup or…
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Modelo enlivens Day of the Dead murals via AR
I continue to find it surprising that more brands aren’t using mobile to activate other media channels. It’s a tremendous missed opportunity. When a user sees something interesting out in the world, they’re likely to open up the phone and search for it. Why not make that an easier and more engaging experience? The barriers…