Tag: fitness
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Equinox Picks a Fight With AI Slop
Equinox’s latest New Year campaign isn’t selling six-pack abs; it’s selling reality. Launched amid the usual January fitness frenzy, “Question Everything But Yourself” drops AI disinformation into your scroll in order to make a case for authenticity. Before revealing the actual campaign, Equinox teased followers with absurd AI-generated content: think babies water skiing, balloon-clad runway…
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Mercedes Brings the Heat, Moët Pops Bottles, and Peloton Hits the Strip
As the engines cooled off after the Las Vegas Grand Prix, brands were still revving up their marketing. Mercedes-Benz lit up The Sphere with a 360-degree illusion featuring its AMG GT lineup, rendered across 580,000 square feet of LED real estate. Designed by Merkley + Partners and Nexus, the activation cleverly used opposing perspectives to…
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Twitch launches brand-customizable game in Fortnite
Twitch and Amazon Ads have introduced “The Glitch,” a customizable in-game experience within Fortnite, aimed at engaging brands with the gaming community. Developed by “Halo” co-creator Alexander Seropian, this game allows brands like Domino’s and Peloton to integrate their brands into Fortnite. Twitch streamers will also promote these experiences to its large user base, 70%…