Tag: experiential
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Coca-Cola Uses Optical Illusion in OOH Campaign
Coca-Cola’s “You Must Love Coke” OOH push found a way to show up in football stadium ecosystems where wearing (or displaying) red can range from “not advised” to “choose-your-own-adventure.” The trick: billboards and placements that contain *zero* actual red, yet still prompt viewers to “see” Coke’s signature color anyway—because their brains do the work. It’s…
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Mastercard’s “Test Early, Scale Later” Playbook (No Shiny Objects Required)
Mastercard’s Cheryl Guerin (EVP, global brand strategy and innovation) lays out a simple operating system for emerging tech: get in early, learn fast, and only scale what earns its keep. As she puts it, “We test and learn within almost everything… We want to get in early, understand it, and then decide if it’s something…
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Hendrick’s Unveils a New Gin With Immersive Theater Experience
Hendrick’s is rolling out its first new gin in nearly a decade, “Another Hendrick’s,” and it’s keeping the launch firmly in the real world—with a theatrical twist. The bottle blends the brand’s usual rose-and-cucumber base with orange blossoms and cacao beans. Instead of leaning on a standard media blitz, the brand built a global campaign…
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Perrier-Jouët’s Immersive Campaign: A Holiday Sensation
Perrier-Jouët uncorked an interesting new experiential campaign, partnering with Publicis and immersive tech specialists to turn its bubbly brand into a multisensory spectacle. Two prime flagship locations—one in New York, the other in Los Angeles—were transformed over the holiday season using projection mapping, interactive decals, animated visuals, and an AR mirror that invited passersby to…
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“Kevin!” Everywhere: Disney+ Turns Home Alone Into a Holiday Pop-Up Tour
For the 35th anniversary of Home Alone, Disney+ and agency CALLEN are running a nationwide holiday campaign that doesn’t just rely on screens—it moves audiences through pizza shops, TSA lines, and living room remotes. From December 10 to 17, Prince St. Pizza locations nationwide were masquerading as Little Nero’s, complete with branded boxes and that…
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Mercedes Brings the Heat, Moët Pops Bottles, and Peloton Hits the Strip
As the engines cooled off after the Las Vegas Grand Prix, brands were still revving up their marketing. Mercedes-Benz lit up The Sphere with a 360-degree illusion featuring its AMG GT lineup, rendered across 580,000 square feet of LED real estate. Designed by Merkley + Partners and Nexus, the activation cleverly used opposing perspectives to…
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Cue the Algorithms: AI Pool Hall Breaks Rack in London
The team behind Topgolf and Puttshack is trading clubs for cues with Poolhouse, an AI-powered pool hall opening in early 2026 at 100 Liverpool Street. Spanning two Vegas-inspired floors, each digital pool table doesn’t just track shots—it adapts gameplay to the user’s skill level. Whether you’re a novice or a hustler in disguise, the tables…
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Paramount+ Lets Fans Stake a Claim on Paramount Mountain
Paramount+ is turning fan engagement into real estate—well, virtual real estate. As part of its “Find Your Mountain” campaign, the streamer launched “Paramount+ Fan Frontier,” a social activation that lets viewers claim customized plots of land inspired by shows like Survivor, Yellowstone, and SpongeBob. Between noon and 4 p.m. on July 9, fans responding to…
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Bad View? Have a Brew: Coors Light Turns AI into a Beer Delivery System
Coors Light is stepping up for baseball fans—literally the ones stuck behind poles or nosebleed seats—with a new campaign that uses AI to offer compensation in the form of cold beer. The brand launched “The Coors Light AI Beer Refund,” a program that uses computer vision to detect obstructed-view seats in user-submitted photos. Fans can…
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Disconnect to Reconnect: Heineken’s ‘Boring Mode’ Puts Phones on Mute for IRL Moments
Heineken’s new “Boring Mode” campaign, developed with Publicis’ LePub, is transforming concert experiences by encouraging attendees to unplug from their devices. Through an app that blocks notifications, shuts down camera functions, and disables certain apps for set periods, Heineken aims to enhance real-world connections during live events. To promote the app, the brand used infrared…
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Should Shopping Malls Include Gamification and Experiential Retail?
RetailWire explores the potential benefits and challenges of integrating gamification and experiential retail into US shopping malls. The conversation highlights how gamification, such as ION Orchard’s augmented reality game within its loyalty app, can transform shopping into an interactive experience, enhancing customer engagement and retention. This approach is seen as a way to keep the…
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Netflix plans immersive upfront experience
The streaming giant is doing something a bit unconventional for its upfront pitch this year, inviting executives to an all-day event at Pier59 studios. The event will feature different experiences based on Netflix shows. After canceling what would have been its first upfront presentation a year ago, Netflix is scheduling a special two-day event for…
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Qatar Airways “Qverse” helps shoppers try before they buy
The airline virtually showcases the travel experience from check in to in-air to help potential passengers become more familiar with the brand’s premium offerings. Accessible from mobile and desktop using only a browser. Consumers tend to hesitate before making a high-dollar purchase for goods or services. This is especially true when they can’t touch, taste…
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Grand Marnier uses AR to spice up real world events
From AdWeek… To support its “Grand Encounter” campaign that began in early 2023, alcohol brand Grand Marnier kicked off a series of real-world experiential events featuring music, tastings and an AR activation. After debuting in New York Nov. 15-17, the “Grand Encounter by Grand Marnier” experience will travel to Houston for events from Nov. 29-Dec.…
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Snapchat Plans Immersive In-App Halloween Series For NY Advertising Week
Snapchat is back with more AR-enhance fun for Advertising Week in NYC. A couple of years ago it was an activation taking over a Shake Shack. This time, it’s an immersive AR series featuring some of the platform’s top creators… During Advertising Week New York, which begins October 16, Snapchat will be showing “Phantom House,”…
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BBC promotes new series with AR photo booth
AR-powered experience enables users to wear AR masks, take selfies and share to social. BBC Studios has unveiled an interactive, AR-powered photo booth pop-up to promote the BBC Earth Experience. BBC Earth Experience – an immersive event featuring the projection of high-definition nature footage and narration from David Attenborough – was launched on 31 March at the Daikin Centre…
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Disney Partners with Snapchat to Enhance Exhibit with AR
As part of Disney’s 100th anniversary celebration, the company has produced a multi-sensory exhibit called “The Wonder of Friendship.” It features four themed rooms and the opportunity to scan QR codes to bring Disney characters into the environment via AR. Read more at Disney or Theme Park Magazine.
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Snapchat + Shake Shack Deliver Experiential AR Stunt During Advertising Week in NYC
“Snap Shack” is a really interesting collaboration mashing up experiential marketing, augmented reality and next-gen stoppable content. Read the full story at AdAge