Tag: ethics
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The $31.5% Question: When Does “AI” Need a Label?
AI disclosure in ads sounds simple until you start counting what qualifies: a generated background, a synthesized soundtrack, a digital human, a product demo that never happened. That nuance matters because labeling isn’t just a legal checkbox—it can be a performance tax. Research from NYU Stern and Emory University suggests AI disclosure can cut ad…
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“Made by Humans” Becomes the New Flex
As AI-made “slop” clogs feeds, some brands are trying a different kind of label: not “made with AI,” but “not made with AI.” The pitch is simple—if consumers are increasingly suspicious of what they’re seeing, brands want to get in front of that skepticism by spelling out when people, images, and videos are real. Aerie…
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Balancing AI advancements with responsibility
Artificial intelligence, in particular generative AI, is having quite the moment in the spotlight. Text generation, advanced chatbots, image and video generation/editing, deepfakes, and so on and so on. These capabilities are impressive and have potential to fundamentally transform business processes across a wide variety of verticals and organizational functions. We’ve been cataloging a wide…