Tag: emotion
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Pandora Leans in to AI for Service and Personalized Shopping
Pandora turned to AI not for flash, but for function. With 40% of its yearly revenue riding on the holiday season, the jewelry brand needed scalable service without bloating its call center headcount. Enter Clara, a chatbot that now handles 60% of customer inquiries solo—a 20-point jump over its predecessor. The result? A 10% bump…
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AI in Advertising: Consumer Reactions and Emotional Engagement
System1’s deep dive into generative AI advertising reveals something pundits love to debate but consumers don’t appear to care about: whether or not AI made the ad. In testing 18 AI-generated spots across three countries and 2,700 viewers, ads created with machine help actually outperformed traditional ones on emotional engagement, scoring 3.4 Stars against a…
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AI Personas Land Ads on Fox News — Without the Brand Risk Panic
Running ads on news content has historically made brands as nervous as a long-tailed cat in a room full of rocking chairs. But PMG and AI startup Mobian are flipping the script. By using AI personas that mimic a brand’s ideal customer, PMG programmed campaigns to navigate the choppy waters of controversial content with surprising…
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TopGolf and MediaHub see success with emotion targeting
Topgolf recently elevated its media buying strategy by focusing on emotional ad targeting. Teaming up with IPG’s Mediahub and neuromarketing company GlassView, the brand aimed to replicate the joy customers feel when playing a round of Topgolf. By leveraging brainwave data collected from participants using Cogwear’s tech-infused headbands, Topgolf optimized its ads for maximum emotional…