Tag: dynamic creative
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Dynamic AI-Powered DOOH Advertising: Lessons from NYC and Kia
Storage company PODS turned New York City into a test lab for dynamic digital-out-of-home (DOOH) advertising using a roving AI-powered billboard. Working with agency Tombras and Google’s Gemini AI, a PODS truck drove through 299 NYC neighborhoods in just 29 hours, generating over 6,000 hyper-local headlines that pulled in real-time data like traffic, temperature, and…
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🔥 When the Heat Is On, Sprite Hits the Street
Sprite is using rising temperatures as a marketing trigger—literally. Weather-based targeting is not a new concept, but interesting to see the growth in adoption here. The Coca-Cola-owned brand launched a digital out-of-home (DOOH) campaign that activates when the mercury rises, serving chill reminders to consumers in places like Rome, London, Seoul, and beyond to grab…
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Behind the scenes of Virgin Voyages’ JenAI campaign
We covered Virgin Voyages’ super-cool JenAI campaign featuring Jennifer Lopez helping potential sailors create personalized invites for their friends back in June, and AdWeek recently published a great story and video describing how the whole thing came together. Worth a read and a watch! Pre-pandemic, Virgin Group was ready to set sail on a grand…
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Virgin Voyages uses AI to personalize pitches delivered by JLO herself
This is a fun example, though the video promo sort of over-promises on the extent of AI integration. Still, it’s a cool example of a brand leveraging an AI-enhanced celebrity to deliver a customized pitch message to friends and family. More detail at Virgin’s web site.