Tag: dynamic creative
-
HelloFresh’s AI-Built Times Square Ad Ran on Its Own Back Catalog
In June, Hightouch rented Times Square to show off ads its clients built with its new AI-powered creative tool. HelloFresh’s spot was trained on the brand’s own back catalog — and what the meal-kit company actually wanted from it wasn’t scale, but the speed of the next revision.
-
Dynamic AI-Powered DOOH Advertising: Lessons from NYC and Kia
Storage company PODS turned New York City into a test lab for dynamic digital-out-of-home (DOOH) advertising using a roving AI-powered billboard. Working with agency Tombras and Google’s Gemini AI, a PODS truck drove through 299 NYC neighborhoods in just 29 hours, generating over 6,000 hyper-local headlines that pulled in real-time data like traffic, temperature, and…
-
🔥 When the Heat Is On, Sprite Hits the Street
Sprite is using rising temperatures as a marketing trigger—literally. Weather-based targeting is not a new concept, but interesting to see the growth in adoption here. The Coca-Cola-owned brand launched a digital out-of-home (DOOH) campaign that activates when the mercury rises, serving chill reminders to consumers in places like Rome, London, Seoul, and beyond to grab…
-
Behind the scenes of Virgin Voyages’ JenAI campaign
We covered Virgin Voyages’ super-cool JenAI campaign featuring Jennifer Lopez helping potential sailors create personalized invites for their friends back in June, and AdWeek recently published a great story and video describing how the whole thing came together. Worth a read and a watch! Pre-pandemic, Virgin Group was ready to set sail on a grand…
-
Virgin Voyages uses AI to personalize pitches delivered by JLO herself
This is a fun example, though the video promo sort of over-promises on the extent of AI integration. Still, it’s a cool example of a brand leveraging an AI-enhanced celebrity to deliver a customized pitch message to friends and family. More detail at Virgin’s web site.