Tag: dynamic creative
-
Ogilvy Assigns AI to Steps in the Creative Process, Not the Finished Ad
Ogilvy’s Carol Reed wants AI working at specific points in the creative process, such as storyboards, workshop notes and compliance reminders, and kept away from the finished campaign. Generative tools can turn out hundreds of variations, she said, but they cannot explain why an ad works, and that judgment stays with people.
-
HelloFresh’s AI-Built Times Square Ad Ran on Its Own Back Catalog
In June, Hightouch rented Times Square to show off ads its clients built with its new AI-powered creative tool. HelloFresh’s spot was trained on the brand’s own back catalog — and what the meal-kit company actually wanted from it wasn’t scale, but the speed of the next revision.
-
Dynamic AI-Powered DOOH Advertising: Lessons from NYC and Kia
Storage company PODS turned New York City into a test lab for dynamic digital-out-of-home (DOOH) advertising using a roving AI-powered billboard. Working with agency Tombras and Google’s Gemini AI, a PODS truck drove through 299 NYC neighborhoods in just 29 hours, generating over 6,000 hyper-local headlines that pulled in real-time data like traffic, temperature, and…
-
🔥 When the Heat Is On, Sprite Hits the Street
Sprite is using rising temperatures as a marketing trigger—literally. Weather-based targeting is not a new concept, but interesting to see the growth in adoption here. The Coca-Cola-owned brand launched a digital out-of-home (DOOH) campaign that activates when the mercury rises, serving chill reminders to consumers in places like Rome, London, Seoul, and beyond to grab…
-
Behind the scenes of Virgin Voyages’ JenAI campaign
We covered Virgin Voyages’ super-cool JenAI campaign featuring Jennifer Lopez helping potential sailors create personalized invites for their friends back in June, and AdWeek recently published a great story and video describing how the whole thing came together. Worth a read and a watch! Pre-pandemic, Virgin Group was ready to set sail on a grand…
-
Virgin Voyages uses AI to personalize pitches delivered by JLO herself
This is a fun example, though the video promo sort of over-promises on the extent of AI integration. Still, it’s a cool example of a brand leveraging an AI-enhanced celebrity to deliver a customized pitch message to friends and family. More detail at Virgin’s web site.