Tag: digital-physical
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Weetos Launches Virtual Family Fun on Roblox
Weetos, the playful cereal brand under Weetabix Food Company, is jumping into the digital sandbox with “Weetos World,” a gamified experience on Roblox built in partnership with Fandom. Aimed squarely at kids (and their probably very competitive parents), the project features puzzles, creative zones, and collaborative challenges wrapped inside a virtual world. More than just…
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Roblox’s Green Thumb Moment: “Grow a Garden” Propels Platform Into Prime Time
Roblox just pulled off a feat that deserves a spot in gaming’s record books. “Grow a Garden,” a farming sim, clocked an eye-watering 21.6 million concurrent players—putting it ahead of Fortnite’s legendary 2020 Galactus event. Unlike the competition, this Roblox game didn’t need a one-night-only gimmick to rake in numbers; it’s just users logging in…
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Shop ‘Til Your Avatar Drops: Roblox Ties Real-World Retail into Virtual Play
Roblox is taking in-game buying power to a new level by letting avatars and their human counterparts shop for actual physical products. Now, creators and brands can sell real-world items directly through Roblox experiences via new Commerce APIs, while a separate program adds digital perks to real-life purchases. With 97.8 million daily users already snapping…
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Scan, Watch, Buy: How Mondelez Turned CTV into a Snackable Checkout
Mondelez International gave its Nabisco brand a digital touchdown during the 2024 football season with a CTV campaign that went beyond eyeballs—it drove straight to carts. Running from mid-August to mid-October, the campaign used QR codes embedded in connected TV ads to send viewers directly to Walmart.com, where the featured snacks were instantly added to…
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Big Macs and Blocky Worlds: McDonald’s Mines New Ground with Minecraft
McDonald’s is digging into new territory with a global campaign that brings its brand into the pixelated world of Minecraft. Timed to the April 4 release of A Minecraft Movie, the fast-food titan—via Wieden+Kennedy New York—is rolling out a hybrid campaign that lives both online and IRL. This includes custom meals, exclusive in-game experiences, and…
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Walmart Levels Up: Shopping in a Video Game?
Walmart is diving deeper into the gaming world with its new interactive miniseries, Walmart Unlimited, on the Spatial platform. This three-part video game allows players to buy real-world products without leaving the virtual space. The first installment focuses on food brands like A Dozen Cousins and Partake Cookies, with future episodes shifting to beauty and…
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Spicing Up the Holidays: Wendy’s Roasty Ornament Campaign
Wendy’s is turning up the holiday cheer and the heat with a bold new addition to its seasonal offerings: a Spicy Chicken Sandwich ornament. This isn’t your average tree decor. Designed in collaboration with VML, the ornament not only mimics Wendy’s signature sandwich but also comes with a twist—it delivers cheeky, roast-style insults to its…
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‘Beetlejuice’ Roblox Experience Invites Fans To Buy Real Movie Tickets`
Warner Bros. and Roblox have collaborated on a Beetlejuice-themed experience where fans can immerse themselves in the film’s eerie world through mini-games, puzzles, and exclusive avatar items. In a clever blend of virtual and real-world engagement, users can even purchase movie tickets directly within the experience. This initiative not only revives interest in the Beetlejuice…
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Walmart unveils ‘Store of the Future’ shopping experience
The retail giant is planning to remodel several stores in Michigan to feature new digital-physical integrations. The remodel features improved layouts, expanded product selections and innovative technology to help associates better support customers and make their shopping experience more convenient and enjoyable. “The biggest thing is we want to make sure that we’re constantly evolving…
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Louvre Augmented Reality Exhibit With Snapchat Uncovers Ancient Egypt
Enhancing museum exhibits with augmented reality is a great use case for the immersive technology and a fantastic way for museum curators and programmers to bring art and history to life via a relatively new digital + physical canvas. In this case, the Parisian museum enhances some of its own installations via Snapchat while also…
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Ralph Lauren continues Fortnite collab with physical boot modeled after digital version
Ralph Lauren has been in Fornite since last year, having launched a collection of in-game outfits and items. Now they are producing a limited edition real-world boot inspired by the digital version. On August 3, Ralph Lauren is launching the Polo P-Wing Boot, a physical shoe modeled after a digital Ralph Lauren garment sold inside…
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Gap x Barbie use AR to virtually take over Times Square
This is a really fun-looking example promoting the collaboration between Gap and Barbie, leveraging Adobe Aero and Google’s Geospatial Creator. Full story via production studio UNIT9.
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NFC-enabled Hot Wheels track the fastest car
Man, i wish these were around when I was a kid. Mattel’s Hot Wheels brand has launched a digitally-enhanced race track and line of cars. Each car has an NFC tag embedded in it, making it possible to track speed and race time. The track itself is also packed with technology, including an NFC reader…