Tag: DEIB
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Panadol Uses AI to Make Its Ads More Inclusive—And It’s Paying Off
More than half of consumers don’t feel culturally represented in advertising, and Panadol, the Haleon-owned pain relief brand, is taking that insight seriously. Partnering with AI platform CreativeX, Panadol is leveraging the Health Inclusivity Screener, a tool that analyzes digital ad creative for diversity, accessibility, and representation. The AI scans visuals for factors like gender,…
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Haleon pilots AI tool for health ads with inclusive precision
Haleon recently launched an AI-powered Health Inclusivity Screener aimed at making health advertising more accessible and inclusive. Partnering with CreativeX, this tool assesses digital marketing content based on accessibility and representation metrics, ensuring messages are easily understood and diverse. In a pilot with Panadol ads across nine global markets, Haleon identified opportunities for adjustments, like…
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Creative Theory Agency Prompts AI to It More Inclusive
Creative Theory Agency has launched the “What Prompted You” campaign to make AI technology more inclusive. This initiative uses generative AI to create imagery from personal stories of diverse individuals, highlighting the need for representation in AI-generated content. The campaign features real-life stories visualized through AI, aiming to foster greater inclusivity and correct AI’s biases…
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Girls Who Code launches “GirlJams”
From Adage… Mojo Supermarket continues its innovative work with Girls Who Code by rolling out GirlJams, described as “an AI songwriting experience” that helps girls play around with artificial intelligence, a field that’s largely male dominated. Created with digital studio Buttermax, GirlJams invites girls to create a song using multiple AI technologies, while also learning…
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Pedro Lerma on celebrating diversity through AI
Great piece at AdAge from Lerma/ founder Pedro Lerma on the importance prioritizing diversity at all times, not just during recognizable events like Hispanic Heritage Month – and on the challenges presented by bias in AI. As Hispanic Heritage Month comes to an end, a recurring sentiment echoes in my mind. It is a sentiment…