Tag: deepfake
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Brand Safety’s New Headache: Deepfakes Wearing Your Logo
Gen AI is speeding up creative production. It’s also making it easier for a brand’s name, logo, or visual identity to show up in places it didn’t sign off on—and may never even see. Mod Op’s new offering, AI Risk Intelligence, is built around that blind spot. The agency’s premise: most misuse doesn’t go viral,…
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Voices That Could Have Been: How AI Brings Kansas City’s Fentanyl Victims Back with a Warning
In response to Kansas City’s skyrocketing fentanyl overdose deaths—a 1,190% increase over five years—the local United Way and agency BarkleyOKRP launched “Unfinished Legacies,” an AI-driven campaign aimed at educating young adults about the dangers of counterfeit pills. This campaign uses deepfake technology to re-create the voices and likenesses of three young overdose victims, who were…
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General Mills Fights Deepfakes on Social Platforms
General Mills wants to cut misinformation out of a balanced media diet. The food maker announced today a new partnership to combat it on social media platforms, including TikTok, YouTube and Facebook. General Mills will start measuring disinformation on social media sites by using Zefr, an independent measurement and verification firm, which will report how…