Tag: cookie alternatives
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Dr. Martens Taps AI to Lace Up Customer Identity
Faced with the industry-wide challenge of personalization in a post-cookie world, Dr. Martens has partnered with customer data platform Amperity to get a better grip on who their customers are—and how to reach them. With hundreds of stores and sprawling digital properties, the iconic British brand needed a single view of the customer. Amperity’s AI-driven…
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Dentsu launches post-cookie solution
Dentsu has rebranded and enhanced its M1 platform, now calling it Merkury for Media and bringing a complete identity platform to the table to enable addressable media and AI-powered decisioning and optimization. The company said it is the only live platform where every dollar of media placed is using first-party data. “As the industry looks for…
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Publishers Have One Year To Test And Raise Red Flags On Google’s Privacy Sandbox
After delaying cookie deprecation twice, Google reaffirmed it’s 2024 commitment at an AdMonsters event last week in NYC… From the AdExchanger story – Publishers could be forgiven for dragging their heels on testing the cookie alternatives in the Chrome Privacy Sandbox. There’s been a delay or two on the phaseout of third-party cookies, after all.…
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Google to turn off 3rd party cookies for 1% of Chrome users early next year
After delaying 3rd party cookie deprecation (twice), Google is preparing the ecosystem for a new round of tests – and will be turning off 1% of cookies in Chrome early next year. Will the tech giant stick to the mid 2024 deadline this time?? Google is taking portions of its Privacy Sandbox into the next…
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Beyond Cookies And Identifiers, Advertisers Have Limited Awareness Of Options
Some 60% of participants to a recent survey agreed that user tracking will soon become obsolete, but more than 40% are not familiar with targeting technologies other than advertising identifiers. Ogury, a company focused on personified advertising, commissioned market research firm IDC to conduct a global survey from November 2022 to January 2023 in the…