Tag: collaborative
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Cuomo’s Deepfake Day Job: AI Hits the Campaign Trail
Former New York Governor Andrew Cuomo is back in the political arena—this time with a digital twist. In a new 30-second campaign ad promoting his run for NYC mayor, Cuomo appears performing a series of wildly improbable day jobs: swinging from a skyscraper as a window washer, navigating subway tunnels as a conductor, and even…
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Assessing GPT-5’s Performance: AI vs Human Capabilities
OpenAI has put its latest models through a new workplace stress test called GDPval, designed to see how they stack up against real human professionals across 44 job types in nine heavyweight industries like finance, healthcare, and manufacturing. In short: GPT-5-high, the premium version of the upcoming model, tied or beat human-generated work 40.6% of…
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Orlando’s New AI Tour Guides Are Made of Pixels and Google Reviews
Visit Orlando and Razorfish developed The Morelandos, 1,200 AI-generated characters created from Google reviews to promote Orlando’s attractions. Using tools like Gemini and Imagen, they focused on emotional storytelling and character consistency. These characters serve as ambassadors in various media, offering new avenues for brand storytelling and evolution across campaigns.
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Coca-Cola introduces new limited edition flavor powered by AI
Coca-Cola’s latest “creations” limited edition flavor is meant to taste like “what the future could look like.” The brand, which has been leaning heavily into AI for marketing purposes (see here, here and here), is now using the technology to influence product and packaging decisions. We’d love to see more detail on exactly what process…
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Coca-Cola uses AI-generated QR codes in latest push
The humble QR code is getting a long overdue makeover in a new brand/AI/artist collaboration from the beverage giant… Here’s one unassailable benefit of AI—it can make QR codes look prettier. The humble and usually homely digital code gets a marked upgrade in Coca-Cola’s new campaign, which uses AI to generate artful images that still…