Tag: cause marketing
-
Voices That Could Have Been: How AI Brings Kansas City’s Fentanyl Victims Back with a Warning
In response to Kansas City’s skyrocketing fentanyl overdose deaths—a 1,190% increase over five years—the local United Way and agency BarkleyOKRP launched “Unfinished Legacies,” an AI-driven campaign aimed at educating young adults about the dangers of counterfeit pills. This campaign uses deepfake technology to re-create the voices and likenesses of three young overdose victims, who were…