Tag: brand safety
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Brands May Actually Benefit From Advertising Next to AI Content, Per Study
A new study from OM Media Trials (Omnicom Media’s research unit) and brand safety vendor Zefr suggests the panic around ads appearing next to AI-generated content needs a little nuance. They surveyed nearly 5,000 people in the U.S. and Canada, testing reactions to ads placed after eight types of AI-generated video. The headline: some AI…
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Brand Safety’s New Headache: Deepfakes Wearing Your Logo
Gen AI is speeding up creative production. It’s also making it easier for a brand’s name, logo, or visual identity to show up in places it didn’t sign off on—and may never even see. Mod Op’s new offering, AI Risk Intelligence, is built around that blind spot. The agency’s premise: most misuse doesn’t go viral,…
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Fizzion Statement: Coca-Cola’s AI Makes Sure the Logo Stays in Line
Coca-Cola’s latest brand play isn’t another seasonal can or TikTok dance—it’s an AI named Fizzion. Born from the chaos of trying to manage 5,000 assets per campaign across 200 countries, Fizzion acts as a brand compliance co-pilot baked directly into Adobe’s design tools. Instead of designers thumbing through 400-page guidelines or risking logo abuse (stretching,…
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General Mills Fights Deepfakes on Social Platforms
General Mills wants to cut misinformation out of a balanced media diet. The food maker announced today a new partnership to combat it on social media platforms, including TikTok, YouTube and Facebook. General Mills will start measuring disinformation on social media sites by using Zefr, an independent measurement and verification firm, which will report how…