Tag: bias
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Analyzing ChatGPT Ads: Study Reveals Key Insights
Accounts tied to lower-income ZIP codes were more likely to be shown ChatGPT ads at all, according to the first independent audit of advertising inside an LLM. It ran 91 fake users for three weeks before the ads stopped, and the authors think OpenAI worked out the accounts were not real.
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New Absolut program aims to fight AI bias in fashion
Absolut Vodka has partnered with Copy Lab in an effort to increase diversity and inclusiveness in fashion content generated by AI. AI, especially the generative kind, has continued to captivate adland in 2024, serving as the focal point for both the latest earnings discussionsand creative marketing swings alike. However, the buzzy tech has equally found…