Tag: award winning
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Can AI Predict Cannes winners?
Rise New York & Partners has put 20 years of Cannes Lions history into a blender — or more accurately, an AI engine — to see if machine learning can crack the Titanium code. Led by Flavio Vidigal and Christiano Abrahao, the team fed jury commentary and case studies into a model built to simulate…
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“Whopper Detour” poaches customers from McDonald’s; wins big at Cannes Lions
Mobile order and pay has become table stakes for QSR mobile applications, but Burger King took it to the next level by offering people at McDonald’s the chance to get a 1-cent Whopper. According to the case study, the stunt drove 1.5 million Burger King app downloads, generated 3.5 billion earned media impressions and a…
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Wendy’s rebels against frozen burgers in Fortnite
What is Fornite, exactly? Is it a game? Or is it something more? Is it a new kind of social network? The Social & Influencer Jury at Cannes Lions seems to think it’s the latter, awarding the Grand Prix to a Wendy’s in-game stunt. VMLY&R created a digital avatar in the hit multiplayer battle royale…