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  • Exploring AI in Ads: Vodafone’s New Experiment with Synthetic Talent

    Exploring AI in Ads: Vodafone’s New Experiment with Synthetic Talent

    Vodafone is experimenting with generative AI in its latest ad campaign by using a synthetic female presenter for a product spot. Although the AI’s realism faced issues, the brand positions this as an exploration of new advertising styles. Past efforts included an all-AI-generated ad that stirred controversy. As AI technology advances, big brands may consider…