Tag: autonomous vehicles
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How Prime Video is Using Robotic Billboards to Boost The Pickup
Prime Video and Omnicom aren’t just promoting their new heist comedy The Pickup with the usual digital banners or billboards. Instead, they’re driving brand storytelling—quite literally—through the streets of Los Angeles via a fleet of Prime Video-branded robocouriers. With the help of Coco Robotics, the autonomous delivery bots have been transformed into talking, movie-themed rolling…
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11 companies propose guiding principles for self-driving vehicles
A coalition of 11 companies — Aptiv, Audi, Baidu, BMW, Continental, Daimler, Fiat Chrysler Automobiles, Here, Infineon, Intel, and Volkswagen — has published a whitepaper (“Safety First For Automated Driving”) describing a framework for the development, testing, and validation of “safe” autonomous vehicles. The members claim it’s the broadest representation across the industry to date,…
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BMW and Daimler partner (!!!) to develop automated driving technology
Some 1,200 developers at BMW and Daimler will team up to develop automated driving technology, the companies said on Thursday, the latest carmakers forced to pool their development resources at a time of shrinking margins. The strategic partnership will focus on developing technologies for assisted driving systems, automated driving on highways and automated parking, BMW…