Tag: artificial intelligence
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ThredUp’s New AI Tools
ThredUp has introduced two new AI-powered tools aimed at enhancing the thrifting experience. The first tool allows users to upload images from platforms like Instagram or their devices to search ThredUp’s vast inventory of 4 million items for similar secondhand pieces. The second tool, the Style Chat chatbot, provides personalized style suggestions based on factors…
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4A’s Noteworthy News – 12th Edition
THE BIG STORY: Walking the GenAI Tightrope – Balancing Transparency and Trust in Advertising Recent articles reveal a critical balancing act underway in the advertising industry: transparency in AI usage is crucial to maintaining trust, but disclosing AI involvement risks alienating consumers. A study by Washington State University found that using the term “artificial intelligence”…
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How agencies balance media and creative as AI projects ramp up
As AI projects ramp up, agencies are balancing media and creative efforts by integrating AI tools into their strategies. IPG’s Huge, for example, has increased AI-driven projects to 25%, working with partners like Google to create personalized, AI-informed experiences. Custom AI platforms are also being developed for analytics, audience research, and campaign optimization. Despite AI’s…
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A framework for using AI in marketing
In this Think with Google post, Marie Gulin-Merle (global VP of Ads marketing at Google) and Alison Wagonfeld (VP of marketing at Google Cloud) outline a framework for integrating AI into marketing. The framework focuses on using AI for measurement and insights, media and personalization, and creative and content. Key steps include leveraging first-party data…
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AI in the Office: Most Workers Trust AI’s Autonomous Future
Salesforce’s recent research reveals a growing acceptance among global workers for AI co-workers in the autonomous AI workplace, with systems capable of operating with minimal human oversight. The study, which surveyed nearly 6,000 workers, found that 77% anticipate trusting a fully AI-powered future. Currently, only 10% trust AI to operate autonomously, but this is expected…
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Amazon Deepens AI Integration in Finance Operations
Amazon is advancing its use of generative AI across its finance operations to enhance efficiency and accuracy in tasks like fraud detection, financial forecasting, and tax-related work. This strategic move aims to harness AI’s potential to streamline complex financial tasks and reduce operational costs. The initiative is part of Amazon’s broader effort to implement AI-driven…
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The State of GenAI Adoption
Part of my role at the 4A’s is to help member agencies understand the landscape of emerging technologies, filter the empty hype from the real, and figure out how those technologies that matter will create opportunities and/or challenges for the ecosystem. AI – and Generative AI in particular – is the third major transformation I…
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PepsiCo experiments with Smart Cans and AI hydration coaching
At Cannes Lions, PepsiCo showcased its latest AI-driven innovations for Gatorade and Pepsi. Gatorade introduced an AI Hydration Coach, “Anna,” designed to provide personalized hydration advice using data from the Gatorade Sports Science Institute. Meanwhile, Pepsi debuted the Smart Can, a connected device featuring digital screens and sensors to enhance consumer engagement through personalized experiences.…
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McDonald’s is pausing AI drive thru tests
While AI powered drive-thru ordering has tremendous potential, at least one fast food giant is taking a step back to re-evaluate options. McDonald’s is ending its two-year-old test of drive-thru, automated order taking (AOT) that it has conducted with IBM and plans to remove the technology from the more than 100 restaurants that have been…
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LG looks to hack social algorithms for good
Back at CES in January, part of LG CEO William Cho’s keynote included an attempt to rebrand AI as “Affectionate Intelligence.” The brand is determined to support a kinder, gentler AI and together with TBWA\Chiat\Day New York, they have launched the “Optimism your feed” campaign to combat doomscrolling by encouraging social media users to engage…
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TRG’s Sean Donovan on a new AI / XR program for Choctaw Landing
Sean Donovan, Chief Innovation Officer at TRG, recently shared this interesting new work for the Choctaw Nation of Oklahoma.
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Estée Lauder leans into AI for both ads and product development
The beauty giant is creating a joint AI innovation lab with Microsoft. Estée Lauder Cos. is creating a joint AI Innovation Lab with Microsoft, expanding a relationship that started in 2017 with a focus on speeding advertising and product development. The marketer of more than 20 prestige beauty brands, including the eponymous Estée Lauder, Clinique,…
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Toyota promotes Grand Highlander with AI-powered ads
Toyota’s latest campaign for its Grand Highlander features virtual product placement, virtual signage and video within video, all powered by AI. The goal was to make the integration feel natural and contextually relevant, not forced or seem out of place. The campaign targeted adults planning to buy or lease a car in the next six…
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AdAge Top 5 AI roundup
AdAge covers 5 examples of AI activations and platform news from the last few weeks, including some that raise questions about deepfakes and broader ethical concerns surrounding the use of AI… Artificial intelligence provided advertisers with more cautionary tales in recent weeks, including backlash to Under Armour’s new film that borrowed from the brand’s past iconography…
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How Walmart, Delta, Chevron and Starbucks are using AI to monitor employee messages
From CNBC: Depending on where you work, there’s a significant chance that artificial intelligence is analyzing your messages on Slack, Microsoft Teams, Zoomand other popular apps. Huge U.S. employers such as Walmart, Delta Air Lines, T-Mobile, Chevron and Starbucks, as well as European brands including Nestle and AstraZeneca, have turned to a seven-year-old startup, Aware,…
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IPG’s Huge Unveils AI-powered Subscription Product
As the marketing ecosystem continues to wrestle with the impact of generative AI, Huge has launched a new subscription product called “Culture Decoder”. Huge, the IPG agency that pivoted last year to become a creative consultancy is unveiling today a new product for clients — an AI-powered tool designed to help brands better understand the…
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Kitchen Appliance Brand Lēvo Boosts Sales Through Chatbot
From AdWeek… Denver-based kitchen appliance brand Lēvo, known for its patented herbal infusion technology, saw an uptick in sales thanks to its generative artificial intelligence chatbot, Herb. “Approximately 30% of our customer interactions with Herb involve effective upselling strategies,” said Chrissy Bellman, Lēvo founder and CEO. The company wouldn’t share specifics. Brands are increasingly adopting…
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Publicis Groupe announces CoreAI platform and €300 million AI investment
The French advertising giant is doubling down on its early investments in AI platforms like Marcel. The proprietary CoreAI platform will focus on 5 areas: Insights and strategy, media planning, creative and production, software development and operations. In addition, the Groupe disclosed that it will invest €300 in AI over the next three years, with…
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Publicis Groupe uses AI to send 100k personalized videos to employees
When I was at Razorfish, the annual Publicis Groupe holiday greetings were something I always looked forward to. It was great to see senior leadership showing off their lighter side (or, when appropriate – a very serious side). This year’s greeting turned into an AI-powered personalized message that seems like it took a village of…
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AdAge AI Roundup – CES edition
From AdAge… The focus is growing on AI in electronics, software and advertising, especially this week with CES in Las Vegas, where tech companies are launching new products, such as Microsoft’s keyboards with built-in AI buttons. There is also Rabbit R1, a new gadget that puts AI functionality into a handheld device. Meanwhile, generative AI…
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Stagwell demos “SmartAssets” AI Platform at CES
The marketing world started paying serious attention to CES nearly 20 years ago, and most major holding companies send a contingent of folks to Las Vegas to help guide (and schmooze) clients through the chaos of one of the world’s biggest trade shows. But it is rare that an agency or a holding company actually…
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Airbnb Taps AI to Block Unauthorized New Year’s Eve Parties
From AI Business … Holiday rental platform Airbnb is set to use AI yet again this holiday season to predict which bookings will lead to illicit New Year’s Eve parties and reduce the risk of “unauthorized and disruptive parties in local neighborhoods.” The eagle-eyed AI system will take effect in the U.S. (including Puerto Rico),…
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Grey Goose and Razorfish launch AI-powered toast generator
The premium spirit brand seeks to take stress out of holiday (or other event) toasts with a simple and clever AI tool that will help you create the perfect little speech.
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Meta’s Ray Ban shades add AI vision
Augmented reality seems poised to really hit its stride once we get to a wearable device that doesn’t look like a crazy pair of ski goggles or worse. It’s going to be a long road to get there, but Meta’s collaboration with Ray Ban gives us a glimpse of that future, having recently added computer…
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OpenAI, Meta, Microsoft Chase Wearable AI
Excellent roundup from the Information on the current state of wearable AI pursuits amongst big tech and AI startups alike. The next major era of computing is on the horizon and perhaps one of these devices will be the one that starts the revolution. Expect CES in a few weeks to provide additional glimpses of…
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BBDO and SAP promote enterprise AI in new spot
Featuring a cat rendered the in style of Van Gogh’s “Starry Night,” the ad seeks to ground potential customers in practical enterprise use cases for AI. With AI hype in full swing over the past several months, brands have rushed in to capitalize on the technology. But now that we’ve rounded the one-year anniversary of…
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Adidas and Reebok launch digital wearables
Sports, apparel and fashion brands continue to experiment with Web3 tech via a combination of digital goods and NFTs. Adidas and Reebok follow Nike, Puma (here and here) and others in pursuing the space. Reebok and Adidas have both announced new projects for bringing goods into virtual spaces, expanding an already salient trend in the…
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Mtn Dew rewards Twitch streamers featuring its products
The high energy CPG brand seeks better align itself with game streamers by rewarding those that place Mtn Dew products on camera. Mtn Dew is out with a new marketing stunt that uses technology capable of locating its products within gamers’ live streams. The effort is a collaboration with Twitch and the latest from Mtn…
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Mini’s in-car digital assistant takes over the Sphere
Spike, the in-car virtual assistant that BMW’s Mini introduced in April, is featured in a cute and playful new spot running on the Last Vegas Sphere. AdAge has gone behind the scenes in conversation with Rob Lambrechts, chief creative officer at Pereira O’Dell – the agency behind the activation. Lambrechts highlights some of the challenges…
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AdAge Creativity’s November AI Roundup
Adage is out with their latest AI activation roundup. This month’s highlights feature AI fashion, AI-generated focus groups for agencies, Coca-Cola’s latest AI work and more. It’s been another wild month for AI in the marketing world and beyond, too. OpenAI’s future was jeopardized in a boardroom dispute that briefly led to the ousting of…
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Behind the scenes of Virgin Voyages’ JenAI campaign
We covered Virgin Voyages’ super-cool JenAI campaign featuring Jennifer Lopez helping potential sailors create personalized invites for their friends back in June, and AdWeek recently published a great story and video describing how the whole thing came together. Worth a read and a watch! Pre-pandemic, Virgin Group was ready to set sail on a grand…
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Deutsch LA’s new “Rescue Writer” tool aims to boost pet adoption
We’re pet people here at WNIE, and are big fans of this fun and impactful tool from Deutsch LA and PetSmart Charities. A lot of AI use by advertisers can feel superfluous, but here’s a project with undeniable utility—Deutsch LA’s “Rescue Writer” tool for PetSmart Charities, which generates bios for pets waiting to be adopted…
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Inside Intuit’s GenAI-powered first party data strategy
The financial software company has been engaging younger audiences with GenAI-powered “aura” readings. Users submit a selfie, answer a few questions on their attitudes toward money (i.e. “What is your spending style?”) and out pops a Pixar-like rendition of the user emanating the colors of their “financial aura”—a play on the spiritual belief that a…
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Dorito’s deploys AI-powered crunch canceller for gamers
Gamers using voice headsets during multi-player online gaming have long had to deal with potentially annoying and distracting crunching sounds as their opponent (or maybe ally) scarfs down crunchy snacks during gameplay. Doritos, seeking to cement its place as a preferred gamer snack, has launched a new AI-powered technology that claims to silence the crunch.…
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EY uses AI in new B2B campaign
EY has deployed an interesting new campaign that uses AI to merges the faces of more than 200 of its employees in an effort to emphasize the company’s human-centric approach to the technology. “Consulting firm EY is out with a new ad campaign that uses artificial intelligence to blend the faces of over 200 employees. …
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P&G has deployed its own GenAI model
Built using OpenAI’s API in order to avoid the risk of proprietary data being used to train models or getting exposed to the public. While AI has been in use at the CPG giant for yers, GenAI opens up new use cases and exponentially increased the number of workers who can benefit from the technology.…